B2B Communication: How to define your brand’s personality?
Posted: Mon Dec 23, 2024 8:20 am
Think about the most famous brands in the world, or those that attract the most attention. Do you know what they have in common? They all have a well-defined brand personality, with striking communication. B2B companies also need to define (or find) a brand personality for assertive and effective communication.
How important is brand personality?
Brand personality may seem irrelevant or unnecessary for B2B companies or, especially, technology companies.
But what studies in the area show is that brand c level executive email list is essential in all sectors, as it humanizes communication and brings audiences closer together.
According to research conducted by Gartner, 78% of consumers say they will pay more for a product or service if the experience with the brand is memorable. How can we achieve this? Invest in brand communication.
Defining your brand personality is a way to set your IT company apart from the rest. It’s worth noting that if your business doesn’t define it, a competitor will, and you’ll want to have invested in your brand personality sooner.
As a business strategy, brand personality defines the tone of communication, the channels to be used, guidelines for brand design and even guidelines for the company's internal culture.
What are the benefits of having a well-defined brand personality?
With a well-crafted brand personality that is true to the brand's values and mission, the company can benefit from greater relevance to the public and greater engagement in the content posted. In addition, it can count on consistency and coherence in the brand's strategies, and greater consumer loyalty.
But what is brand personality?
If your brand were a person, how would it communicate? What would its hobbies be? How would it behave with its audience? When defining the brand's personality, consumers who are close to and aligned with the company's values and vision will come closer, while others will move away.
How to define or find your b2b company's brand personality?
Your brand may already have a defined personality. In this case, the solution is to find it. The help of a strategic communications and marketing consultancy can help in this case!
Some ideas for the moment of creation are:
The use of metaphors (if the brand were an animal, what would it be?)
Using storytelling to tell a brand's story
Using the Enneagram test (possible results include perfectionist, helpful, successful, romantic, observant, questioner, dreamer, confronter, and preservationist)
Creating a persona
Creating a visual mural with images that represent the brand
Creating a brand personality as if it were a person
Manti Agency is a 360 marketing agency specializing in technology. Keep reading our blog to find out more about it!
How important is brand personality?
Brand personality may seem irrelevant or unnecessary for B2B companies or, especially, technology companies.
But what studies in the area show is that brand c level executive email list is essential in all sectors, as it humanizes communication and brings audiences closer together.
According to research conducted by Gartner, 78% of consumers say they will pay more for a product or service if the experience with the brand is memorable. How can we achieve this? Invest in brand communication.
Defining your brand personality is a way to set your IT company apart from the rest. It’s worth noting that if your business doesn’t define it, a competitor will, and you’ll want to have invested in your brand personality sooner.
As a business strategy, brand personality defines the tone of communication, the channels to be used, guidelines for brand design and even guidelines for the company's internal culture.
What are the benefits of having a well-defined brand personality?
With a well-crafted brand personality that is true to the brand's values and mission, the company can benefit from greater relevance to the public and greater engagement in the content posted. In addition, it can count on consistency and coherence in the brand's strategies, and greater consumer loyalty.
But what is brand personality?
If your brand were a person, how would it communicate? What would its hobbies be? How would it behave with its audience? When defining the brand's personality, consumers who are close to and aligned with the company's values and vision will come closer, while others will move away.
How to define or find your b2b company's brand personality?
Your brand may already have a defined personality. In this case, the solution is to find it. The help of a strategic communications and marketing consultancy can help in this case!
Some ideas for the moment of creation are:
The use of metaphors (if the brand were an animal, what would it be?)
Using storytelling to tell a brand's story
Using the Enneagram test (possible results include perfectionist, helpful, successful, romantic, observant, questioner, dreamer, confronter, and preservationist)
Creating a persona
Creating a visual mural with images that represent the brand
Creating a brand personality as if it were a person
Manti Agency is a 360 marketing agency specializing in technology. Keep reading our blog to find out more about it!