If you haven't, do you now understand w
Posted: Mon Dec 23, 2024 8:21 am
Be honest because depending on your answer you will be able to know what is happening in your business.
If few users know you or simply no one knows of your existence, no matter how good your web positioning is, why would users decide to buy your products or hire your services?
They don't know you and therefore have every right to distrust you.
I'll give you another example to make it clearer.
Imagine that every day you go to buy bread at the bakery on your street, it has a good reputation and that's why you go every day.
You are happy with their services and you do not need to go anywhere else to buy bread.
Now, suddenly, right next to the usual bakery, they open another bakery and the owner is a totally different person.
What would you do in this case?
Surely, some of these options:
You would go one day to have a look around and see what the store and its products are like, but you would go back to your usual store.
You may go there on a few days to find out what the baker is like and see if they offer different products than your usual bakery.
You will continue to go to your usual bakery because the baker at this bakery has become your friend.
You would go to the other bakery if you had no other choice.
While the traditional bakery has a good reputation and offers good service, the other bakery is still unknown and is still under evaluation.
Why does this happen?
Well, because it has no brand, nobody knows it and nobody mentions it.
What does this mean?
Few sales.
Few loyal customers.
Cheaper prices to attract customers.
In short, for now it is not a scalable bakery and the profits are minimal, although enough to survive.
On the other hand, if the new bakery applied a good joint strategy with the long-standing establishment, both parties could win because what one does not have, the other has.
And ultimately, this benefits customers and, in short, everyone wins.
Now I have another question for you: do you do the same with companies or entrepreneurs in your sector?
hy your brand isn't helping your business grow?
However, you should also keep in mind that, in order for other companies or entrepreneurs to want to promote your brand, you have had to do a lot of work beforehand.
And this is precisely what I want to teach you in this article because, although it is focused on the online world, the basis is exactly the same.
Steps to boost brand mentions
I'll tell you right away that boosting brand mentions is not as easy as it seems.
Overnight, no company or entrepreneur is going to mention you just because, especially if we focus on influencers .
Keep in mind that they already have a strong brand and they are not going to take a risk by recommending a product or service that they are not sure is a good option, because their reputation is at risk.
This is already a clear indication of where things are headed, although it is obviously not the email list australia only important factor.
The real factor of importance is what you do with your brand and the products or services you have available for your clients.
Therefore, the first step of all is to have a professional product or service and, if it can make a difference, so much the better.
With this in mind, I'm going to explain the other steps you need to take so that you can finally get more brand mentions and benefit from them.
Are you ready?
If few users know you or simply no one knows of your existence, no matter how good your web positioning is, why would users decide to buy your products or hire your services?
They don't know you and therefore have every right to distrust you.
I'll give you another example to make it clearer.
Imagine that every day you go to buy bread at the bakery on your street, it has a good reputation and that's why you go every day.
You are happy with their services and you do not need to go anywhere else to buy bread.
Now, suddenly, right next to the usual bakery, they open another bakery and the owner is a totally different person.
What would you do in this case?
Surely, some of these options:
You would go one day to have a look around and see what the store and its products are like, but you would go back to your usual store.
You may go there on a few days to find out what the baker is like and see if they offer different products than your usual bakery.
You will continue to go to your usual bakery because the baker at this bakery has become your friend.
You would go to the other bakery if you had no other choice.
While the traditional bakery has a good reputation and offers good service, the other bakery is still unknown and is still under evaluation.
Why does this happen?
Well, because it has no brand, nobody knows it and nobody mentions it.
What does this mean?
Few sales.
Few loyal customers.
Cheaper prices to attract customers.
In short, for now it is not a scalable bakery and the profits are minimal, although enough to survive.
On the other hand, if the new bakery applied a good joint strategy with the long-standing establishment, both parties could win because what one does not have, the other has.
And ultimately, this benefits customers and, in short, everyone wins.
Now I have another question for you: do you do the same with companies or entrepreneurs in your sector?
hy your brand isn't helping your business grow?
However, you should also keep in mind that, in order for other companies or entrepreneurs to want to promote your brand, you have had to do a lot of work beforehand.
And this is precisely what I want to teach you in this article because, although it is focused on the online world, the basis is exactly the same.
Steps to boost brand mentions
I'll tell you right away that boosting brand mentions is not as easy as it seems.
Overnight, no company or entrepreneur is going to mention you just because, especially if we focus on influencers .
Keep in mind that they already have a strong brand and they are not going to take a risk by recommending a product or service that they are not sure is a good option, because their reputation is at risk.
This is already a clear indication of where things are headed, although it is obviously not the email list australia only important factor.
The real factor of importance is what you do with your brand and the products or services you have available for your clients.
Therefore, the first step of all is to have a professional product or service and, if it can make a difference, so much the better.
With this in mind, I'm going to explain the other steps you need to take so that you can finally get more brand mentions and benefit from them.
Are you ready?