Direct Marketing, the most valued marketing tool
Posted: Mon Dec 23, 2024 8:37 am
The good news comes from a study carried out by the Direct and Interactive Marketing Association of Argentina (AMDIA). The study was carried out among marketing managers from 150 companies in Argentina. The document revealed that despite budget cuts affecting 90% of companies, direct marketing is growing and occupied 38% of the budget in 2009.
58% of respondents answered that they consider direct marketing to be a tool with a higher rating than the rest when asked if they believed direct marketing was currently a more, equally or less valued tool. On the other hand, when they were asked what level of effectiveness direct marketing had (from 1 to 10) for them, the average score obtained in 2009 was 7.5 points, two decimal places more than in 2007, which was 7.3 points.
Among the most positive aspects concluded by marketing all contact number list with name managers, we find that they believe that one of the greatest strengths of direct marketing is the translation of its actions into concrete measurements. They also concluded that among the most important functions of direct marketing are to retain, attract new products, services and brands and also to grow in its capacity to win new customers, using different actions such as mailing, carrying out promotional campaigns, making telephone calls, etc.
To help in the effectiveness of traditional direct marketing channels, companies have been incorporating and increasingly making greater use of new Communication Technologies, such as email, SMS/MMS, Social Networks and many more. A world in which a very big change and evolution is taking place.
Although all these data and conclusions are from a study carried out in Argentina, in this era of globalization everything is trends. Which undoubtedly makes them data worth taking into account. We must remember that the work of direct marketing can be enhanced by the simultaneous incorporation of other tools, the new Information and Communication Technologies.
58% of respondents answered that they consider direct marketing to be a tool with a higher rating than the rest when asked if they believed direct marketing was currently a more, equally or less valued tool. On the other hand, when they were asked what level of effectiveness direct marketing had (from 1 to 10) for them, the average score obtained in 2009 was 7.5 points, two decimal places more than in 2007, which was 7.3 points.
Among the most positive aspects concluded by marketing all contact number list with name managers, we find that they believe that one of the greatest strengths of direct marketing is the translation of its actions into concrete measurements. They also concluded that among the most important functions of direct marketing are to retain, attract new products, services and brands and also to grow in its capacity to win new customers, using different actions such as mailing, carrying out promotional campaigns, making telephone calls, etc.
To help in the effectiveness of traditional direct marketing channels, companies have been incorporating and increasingly making greater use of new Communication Technologies, such as email, SMS/MMS, Social Networks and many more. A world in which a very big change and evolution is taking place.
Although all these data and conclusions are from a study carried out in Argentina, in this era of globalization everything is trends. Which undoubtedly makes them data worth taking into account. We must remember that the work of direct marketing can be enhanced by the simultaneous incorporation of other tools, the new Information and Communication Technologies.