This is what is known as semantic searches

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On the one hand there is RankBrain, Google's artificial intelligence system as part of the search engine that manages the different Google algorithms and, on the other hand, its different algorithms (and their different updates): Hummingbird, Panda, Pigeon, Penguin and Owl.

Each one fulfills a specific function, for example:

Owl is responsible for increasing the quality and authority of the content positioned, avoiding false or misleading content to allow a clean search experience for the user.
Panda is responsible for evaluating the content and checking its quality.
Penguin assesses the reputation and authority of a site by analyzing its links and penalizing bad practices related to link building .
Although all of them have a direct impact on how search results are displayed, in this case, it is necessary to focus on 2 of them, since they have a palpable impact on their relationship with this type of search and the information extracted by the engine.

1.- Pigeon
Organizes searches by focusing on the relevance of geography to provide the best result relating distance and location.

Obviously, this is an algorithm that has an intrinsic relationship with searches carried out through mobile devices and, therefore, takes into account the local context in which they occur.

2.- Hummingbird
It is the algorithm that is responsible for managing and relating information in Google to order it in search results.

It is responsible for improving the accuracy and speed with which the meaning behind the words in a search is interpreted.

It ranks and favors those pages based on the intentions behind the keywords used by the informant and the user's need for knowledge.

It should be noted that, to a large extent, people formulate their searches using phrases that go beyond the mere transcription of the keyword.

This algorithm allows Google to understand variables such as where and how to do something or what something is in the company of a phrase that does not necessarily have to contain the keyword, but rather synonyms of the same or more specific search terms.



Hence, the tremendous importance that any online marketing professional, especially those specialized in SEO and content, has in using long-tail terms.

Snippets
Google created Snippets as a way to offer us quick and concise information based on the email list of australia content of the web pages it ranks and whose results it offers organically.

In this regard, we must differentiate between:

1.- Rich Snippets
This is information extracted from a web page (for this, HTML markup of the content is necessary to provide search engines with said information) that is displayed as a search result.

They are displayed in different ways: opinions, pro