Our recommendation?
Posted: Sat Dec 21, 2024 3:59 am
on platforms such as social networks or search engines like Google.
Instead of obsessing over understanding something that will always be one step ahead of you, you should dedicate yourself to creating valuable, quality content that fits your values and that will always really interest your audience. This is the key to achieving a strategy with long-lasting results.
We don't mean to tell you to ignore algorithms, it's good to know their basics in order philippines whatsapp to adapt a communication strategy to each of the platforms on which your brand is distributed. But you don't have to be aware of each of their updates, because you can go crazy trying and they won't really allow you to build a long-term, stable strategy.
2. Your audience doesn't know what they want until you tell them
You’ve probably heard the phrase “create content your audience wants to see” – it’s one of the most common things about digital marketing. This is true, but the problem is that not everyone really knows what they want until someone shows it to them. So, while you’re analyzing your direct competition to see what works for them, you also need to be able to create your own unique actions by analyzing the characteristics of your target audience. It’s a mistake to base your strategy solely on the conclusions you draw from analyzing some of the brands in your sector, since originality should also be one of your hallmarks.
We like to call this effect “the airfryer case”, a product that nobody expected to be popular, but which turned out to be a huge success because they knew how to analyze what users really needed and didn’t even know.
Instead of obsessing over understanding something that will always be one step ahead of you, you should dedicate yourself to creating valuable, quality content that fits your values and that will always really interest your audience. This is the key to achieving a strategy with long-lasting results.
We don't mean to tell you to ignore algorithms, it's good to know their basics in order philippines whatsapp to adapt a communication strategy to each of the platforms on which your brand is distributed. But you don't have to be aware of each of their updates, because you can go crazy trying and they won't really allow you to build a long-term, stable strategy.
2. Your audience doesn't know what they want until you tell them
You’ve probably heard the phrase “create content your audience wants to see” – it’s one of the most common things about digital marketing. This is true, but the problem is that not everyone really knows what they want until someone shows it to them. So, while you’re analyzing your direct competition to see what works for them, you also need to be able to create your own unique actions by analyzing the characteristics of your target audience. It’s a mistake to base your strategy solely on the conclusions you draw from analyzing some of the brands in your sector, since originality should also be one of your hallmarks.
We like to call this effect “the airfryer case”, a product that nobody expected to be popular, but which turned out to be a huge success because they knew how to analyze what users really needed and didn’t even know.