Managing a campaign with the Semrush Marketing Calendar

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How does the new SEMrush Marketing Calendar help you as a marketer?

If you work with a team of collaborators, you know well the difficulties involved in planning and organizing work.

They say that teamwork makes dreams come true, but when it is not well synchronized, it can turn the dream into a nightmare.

Benjamin Franklin once said, “For every minute you spend organizing, you have saved an hour of work.”

We totally agree with him, and that’s why, at SEMrush, we’ve created a tool to help marketers solve their planning and collaboration problems and get their work done faster, and we’ve named it “ Marketing Calendar .”

In this article, we will show you how to use this tool to:

Organize your marketing plan into a unified calendar.
Simplify your collaboration with colleagues.
Automate your work routine.
Let's get straight to the details!

Organize your marketing plan in one place
To start planning, simply go to your Marketing Calendar and click the “Create your calendar” button, and you’re ready to get started.


Marketing Calendar - Create Calendar
From now on, you and your teammates will be able to set goals and track project progress, as well as create editorial calendars or tailor workflows to specific business objectives.

Plan and manage your daily work tasks
1.- Create a campaign
To create your first campaign, simply set the name, color and time period.

Marketing Calendar - Create a Campaign

Now, you will be able to see the time allocated to each campaign with its specific color and you will only have to click on the colored bar to edit the campaign details.

You can then continue creating and managing your campaign activities.

2.- Add activities
Activities are the building blocks that help build your campaigns.

You can use them to plan weekly deadlines or goals, as well as share files and to-do lists with your team.

Activities are grouped by campaign level.

To create an activity, click on any date on your calendar or on the "New Activity" button in the top right corner.

Then, give it a name, choose your campaign, and set an expiration date.


Marketing Calendar - New Activity
To manage the activity and collaborate on the details with your team members, click the "Open in Editor" button.


Marketing Calendar - Open Editor
Here you can add specific tasks, attach relevant documents, add labels to organize your activities, s email list providers in germany et due dates, and assign team members to certain tasks.

If you already manage your plans in a Google calendar, you can import data from that calendar to sync with our tool as an .ICS file.