Millions of ideas emerge every day
Posted: Mon Dec 23, 2024 10:39 am
Thousands of entrepreneurs make a plan and dozens of them achieve a successful start-up. Do they develop a business plan with the minimum requirements? It depends, above all, on the level of risk assumed versus more information and studies that define more details. Most entrepreneurs make their plans based on McCarthy's "4 Ps" (1960), which are product-oriented. Some of them use Kotler's "8 Ps" (1997) which are service-oriented. The truth is that very few know the "33 Ps" (2008) which are aimed at complete people; today's marketing, more than ever, is communication and information.
From the MECCA book on Competitive Marketing (June 2010) we share its all mobile name list definition, "Marketing is the human discipline, inspired by the Spirit, based on the Mind, the Body and the Heart of people who seek to improve their Soul." Where the Mind is the Perceptions, Personalization, Planning; the Spirit is the Paradigms; the Body is Participation; the Heart is Productivity and the Soul is Positioning. Today, we are all brands, we do marketing and we define quality.
Entrepreneurs make their plans based on McCarthy's "4 Ps" (1960), which are product-oriented. Some of them use Kotler's "8 Ps" (1997), which are service-oriented. The truth is that very few know the "33 Ps" (2008), which are aimed at complete people. Marketing today, more than ever, is about communication and information.
From the MECCA book on Competitive Marketing (June 2010) we share its all mobile name list definition, "Marketing is the human discipline, inspired by the Spirit, based on the Mind, the Body and the Heart of people who seek to improve their Soul." Where the Mind is the Perceptions, Personalization, Planning; the Spirit is the Paradigms; the Body is Participation; the Heart is Productivity and the Soul is Positioning. Today, we are all brands, we do marketing and we define quality.
Entrepreneurs make their plans based on McCarthy's "4 Ps" (1960), which are product-oriented. Some of them use Kotler's "8 Ps" (1997), which are service-oriented. The truth is that very few know the "33 Ps" (2008), which are aimed at complete people. Marketing today, more than ever, is about communication and information.