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Posted: Mon Dec 23, 2024 10:46 am
Recently, I read a sentence in "Emotional Drive" by Ramiras, the vice president of global marketing of Coca-Cola: "About 50% of people have chosen their favorite soft drink brand before the age of 18. This tendency also appears in other categories. Among these people, only 25% will switch their affection to other brands in the future, and half of them will change their minds and continue to be in love with the 'first love' brand." It can be seen that the product has a subtle influence on users, and how to use products to change users' consumption habits and generate stronger loyalty.
This logic is also common to the credit card installment japan mobile number code business. In this regard, we will sort out the relevant thoughts from the aspects of channel selection, product matching and service methods as follows: In terms of channel selection, find channels with revenue space. According to iResearch, 10% of credit card customers will consider using installment products. The first factor that affects their use is price. Recently, after visiting many market channels, I have a deep feeling that the construction of credit card installment business channels used to be a bayonet competition, which is to see who builds channels faster and gets more exposure; now it is a guided missile competition, which is to see who finds channels more accurately and emphasizes value.
The division of channels is based on the revenue space. It is mainly divided into categories: For traditional channels such as home improvement and automobiles, the strategy is to lay the foundation. In the early stage, the four major banks and joint-stock banks have made deep penetration, and the average customer price is mainly concentrated in the price of -10,000. For this type of channel, we still need to use the average market price as the bottom asset to continue to work. For example, for the working class customers with home improvement needs, most of them will have large-scale consumption such as home furnishing purchases in the future.
This logic is also common to the credit card installment japan mobile number code business. In this regard, we will sort out the relevant thoughts from the aspects of channel selection, product matching and service methods as follows: In terms of channel selection, find channels with revenue space. According to iResearch, 10% of credit card customers will consider using installment products. The first factor that affects their use is price. Recently, after visiting many market channels, I have a deep feeling that the construction of credit card installment business channels used to be a bayonet competition, which is to see who builds channels faster and gets more exposure; now it is a guided missile competition, which is to see who finds channels more accurately and emphasizes value.
The division of channels is based on the revenue space. It is mainly divided into categories: For traditional channels such as home improvement and automobiles, the strategy is to lay the foundation. In the early stage, the four major banks and joint-stock banks have made deep penetration, and the average customer price is mainly concentrated in the price of -10,000. For this type of channel, we still need to use the average market price as the bottom asset to continue to work. For example, for the working class customers with home improvement needs, most of them will have large-scale consumption such as home furnishing purchases in the future.