If we zoom in on temperament

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Which is where the most automatic and constant part of personality lies, we can see that three major dimensions can be detected that make it up. These dimensions are related perpendicularly; therefore, the temperament model is illustrated by a hexahedron or 8-cornered cube; this is the cube that we can call the NoRiSo cube (Novelty, Risk and Social).

The first dimension refers to novelty . Novelty is the first macro-variable that configures personality and acts as a behavioral activator; there are people who activate their behavior and "move" when faced with stimuli associated with novelty; however, for other people, stimuli based on novelty do not activate any type of activity at all (for example: my father, he continues using the rotary tuner radio).

The second dimension is Risk . Risk is perceived differently depending on one's temperament. There are people who tend to be optimistic (lower perceived risk) and people who tend to be pessimistic (higher perceived risk). As is known, risk is a variable that clearly directly influences the consumer's purchasing process: the higher the perceived risk, the higher the perceived cost. This dimension always acts as a brake or inhibitor on behaviour.

The third and final dimension is the social aspect ; there are all mp mobile number list 2024 people who need more social interaction/recognition than others. They tend to be warm people, who share their emotions, sympathize with their environment, enjoy social interaction and it gives them satisfaction. On the other hand, there are more independent people who enjoy solitude and time for themselves more (a phrase that could define them is: "there is no better time of day than when I sit down to read my favorite book).

When we combine these three dimensions, we clearly obtain personalities that differentiate how customers behave. They result in the eight personality segments: The methodical, the explosive, the narcissistic, the independent, the reliable, the adventurous, the cautious and the passionate . Each of them has a very marked behavior that affects all the phases of a customer's purchasing process. Those who are in completely opposite corners have a radically different behavior (for example, the methodical and the passionate), however, those who are in close corners (for example, the passionate and the sensitive), share certain traits, but differentiate their behavior in nuances that in some cases make the difference between attracting or not attracting a customer.

Each segment has different needs and responds differently to stimuli. They search for information differently to satisfy their needs. During the process of evaluating alternatives, they take into consideration different variables and interpret them unequally. The decision-making process is different and they clearly share their experience in different ways. Understanding the behavior of each of the eight personalities and segmenting our customers based on their personality will help us define clearly winning value propositions that attract and retain our consumers.