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shareholder of Yonghui, also

Posted: Mon Dec 23, 2024 10:55 am
by rifattryo.ut11
Convenience Bee, which has such a deep Internet gene, still fell on the road of online and offline integration in the retail industry. Today, Convenience Bee has closed stores on a large scale, the number of employees has shrunk sharply, and it has even been punished several times for food quality issues. "The problem with Convenience Bee is that its insertion point is wrong. Convenience stores themselves are not suitable for online because they are already close enough to customers." The above-mentioned retail industry insider analyzed. Convenience Bee started the "rapid expansion" mode in 2017, threatening to have more than 10,000 stores by the end of the year and more than 10,000 stores by 2018.



The move was an attempt to emulate Luckin japan mobile numbers Coffee's "trading scale for financing", but its wishful thinking was ultimately wrong. "Its consumption scenarios are not exactly the same as Luckin Coffee's." The above-mentioned retail industry insider said. In the team of online transformation of offline retail, even Alibaba, an Internet giant that originally has retail genes, can hardly say that it is smooth. Alibaba has two grasps to enter the new retail field. One is to "build" Hema and the other is to "transform" RT-Mart. Huang Mingduan, the founder of RT-Mart, once said that only when he did e-commerce did he know that this matter was very complicated.



There are too many places to burn money in attracting traffic and technology development. To put it another way, even if we attract traffic, we still have to spend money to retain customers and need to continue to invest. It is not worthwhile to continue to burn money if time is slow. "Seeing Hema Fresh makes me want to cooperate with Alibaba even more." But at that time, Huang Mingduan may not have realized that "building" and "transforming" are two completely different things. Alibaba's online genes helped RT-Mart to quickly carry out digital transformation, such as upgrading RT-Mart's original Feiniu.