Take influencer marketing beyond social media
Posted: Wed Feb 19, 2025 10:19 am
Morris adds, “Marketing teams everywhere are doing incredibly creative, innovative work, but they’re operating in silos that prevent them from maximizing results. When we all work together to get louder and prouder, we multiply the impact of everything we’re doing tenfold, reach prospects more effectively, create a better customer experience and ultimately drive more revenue.”
Though it might seem counterintuitive, effective brand amplification requires taking things off your team’s plate. For example, according to The 2024 Content Benchmarks Report, brands published 10 posts a day across networks in 2023. Brands in consumer-facing industries—like media, leisure, sports, recreation and retail—far surpassed this threshold. But consumers’ feeds are already brimming with posts from their friends and family, influencers and brands alike. And you’re competing with all of them for attention. It’s time to cut back on your cadence and publish significantly less content.
Considerations: The key to brand amplification is prioritizing quality over quantity, and poland mobile database efforts that ladder-up to key initiatives over one-off activations. What can you do to remove silos between teams within the marketing org? How can you adopt an org-wide campaign mindset? What can you stop doing that will afford your team more time to focus on the right things?
Consumers trust influencers, and their trust is growing steady in some pockets. According to The 2024 Influencer Marketing Report, nearly half of consumers trust influencers as much as they did in 2023, and another 30% trust them more. This is especially true for Gen Z and Millennials.
Though it might seem counterintuitive, effective brand amplification requires taking things off your team’s plate. For example, according to The 2024 Content Benchmarks Report, brands published 10 posts a day across networks in 2023. Brands in consumer-facing industries—like media, leisure, sports, recreation and retail—far surpassed this threshold. But consumers’ feeds are already brimming with posts from their friends and family, influencers and brands alike. And you’re competing with all of them for attention. It’s time to cut back on your cadence and publish significantly less content.
Considerations: The key to brand amplification is prioritizing quality over quantity, and poland mobile database efforts that ladder-up to key initiatives over one-off activations. What can you do to remove silos between teams within the marketing org? How can you adopt an org-wide campaign mindset? What can you stop doing that will afford your team more time to focus on the right things?
Consumers trust influencers, and their trust is growing steady in some pockets. According to The 2024 Influencer Marketing Report, nearly half of consumers trust influencers as much as they did in 2023, and another 30% trust them more. This is especially true for Gen Z and Millennials.