After all, this date is eagerly awaited throughout the year and for good reason: it is one of the most important celebrations for e-commerce.
This is because December is the most profitable time of the year for e-commerce. Therefore, it is important to prepare your online store in advance to accommodate new visitors and have stock available for everyone.
And that's what we're going to talk about in this article.
Learn with Yampi how to get your e-commerce ready for Christmas sales, with 17 unmissable tips to sell more during this period.
Read more below!
When do Christmas 2024 sales start?
How were Christmas sales in 2023?
What most influences online shopping?
17 strategies to sell at Christmas 2024
Bonus: Christmas sales text
Have an online store that doesn't crash during Christmas sales
When do Christmas 2024 sales start?
Some people are more organized and start thinking about Christmas shopping from the beginning of the year. But, in general, sales intensify between the end of November and the beginning of December.
And it's not just us saying this: a survey developed by Offerwise and published by E-commerce Brasil showed that 89% of consumers are planning to make end-of-year purchases during the period between Black Friday and Christmas.
After all, Christmas sales are also closely related to some financial bonuses that companies, in certain types of contracts, provide to employees.
For example: for those who work under the CLT, they can count on the 13th salary between November and December.
So, Christmas and at least the 30 days leading up to the date are times when people are more likely to invest in purchasing products or services.
How were Christmas sales in 2023?
A 2023 Fecomércio survey highlighted the positive impact of Christmas sales on commerce: average revenue grew by 0.8% compared to Christmas 2022 and increased by 15.8% when compared to other months of the year.
But as not everything is perfect, the average ticket fell by 7.6%, reaching R$448.26.
The best-selling products at Christmas
Among the product categories of greatest interest are:
Food – 66%;
Health – 39.8%;
Home appliances – 34.9%.
For your information: according to the survey, the dates on which consumers most intend to invest in the second half of the year are: Children's Day , Father's Day , Black Friday and, of course, Christmas .In other words, trade is growing rapidly in Brazil – so much so that the country is the second with the highest growth in the area in Latin America, according to Statista .
Therefore, it is worth preparing your store for the products that sell the most in e-commerce. Some of them are:
Cosmetics;
Decoration;
Clothing and accessories;
Toys;
Electronics;
Small appliances;
Books;
Baby products.
So, does your store already sell the products mentioned? It's china phone number data worth analyzing whether any of the categories make sense for the type of business you develop and evaluating customer feedback.
What most influences online shopping?
During festive seasons, such as Christmas and other commercial dates, people choose to buy online. But do you know what factors influence Brazilian consumers to buy online?
Think With Google , in a study on online shopping trends, showed that each type of product has a different appeal.
For example, for durable goods such as electronics and appliances, low price, free shipping, and promotions are the top three selling points for consumers.
Non-durable goods (clothing in general) and everyday items (cleaning, personal hygiene) have the same reasons, but in a different order: free shipping, low price and discounts.
So, keep this information in mind when putting together your sales strategy, which is the focus of the next topic.
17 strategies to sell at Christmas 2024
Now that you know which products sell the most at Christmas, it's time to learn how to prepare your store to sell more at the end of the year.
Therefore, we have separated 15 practical tips that involve everything from choosing a product mix to new promotions, and we will go into detail about each of them below!
1. Choose the products
As we showed in the previous topic, there are some product categories that sold more than others last year.
When choosing the right product mix for your store, consider the consumption of your regular customers, but also take into account what is most likely to sell depending on the time of year.