Gen Z social media usage
Posted: Wed Feb 19, 2025 10:54 am
Gen Z has never known a world without social media or the internet. It’s enmeshed in their daily lives and serves as their go-to channel for information—even beating out popular search engines. When we asked Lewis how she would describe the way Gen Z uses social, she responded, “A better question is how don’t they use social? They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.”
Data backs this up. Compared to other generations, Gen Z is most likely to singapore mobile database use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey.
Let’s break down which platforms occupy most of their time online and the types of content they engage with there.
Which platforms does Gen Z use and why?
According to The 2024 Social Media Content Strategy Report, 91% of Gen Z social media users are on Instagram and another 86% are on TikTok, making these platforms the most popular for Zoomers. Gen Z is most likely to use both channels for entertainment and connecting with friends and family.
Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram. The same report found that they are also most likely to use TikTok and Instagram for staying up to date on the news, and Instagram for customer care.
Data backs this up. Compared to other generations, Gen Z is most likely to singapore mobile database use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey.
Let’s break down which platforms occupy most of their time online and the types of content they engage with there.
Which platforms does Gen Z use and why?
According to The 2024 Social Media Content Strategy Report, 91% of Gen Z social media users are on Instagram and another 86% are on TikTok, making these platforms the most popular for Zoomers. Gen Z is most likely to use both channels for entertainment and connecting with friends and family.
Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram. The same report found that they are also most likely to use TikTok and Instagram for staying up to date on the news, and Instagram for customer care.