Learn how to create a high-converting sales page: tips and examples
Posted: Tue Dec 24, 2024 5:43 am
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Having an attractive sales page is an important part of any marketing campaign and, especially, of an effective advertising strategy for e-commerce.
After all, combined with other initiatives, this action generates more conversions for the virtual store and can help direct customers to certain products and categories.
Read on to find out how to create a high-converting sales page that will boost your e-commerce revenue.
What is a sales page?
Structure for sales page
How to Create a High-Converting Sales Page
Benefits of creating a sales page
Warning: cloning a sales page harms your store
Bonus: 5 tips for choosing a name for your sales page
Yampi helps you convert more on your sales page
What is a sales page?
In short, a sales page is a landing page built to sell a product or service.
This means that all elements are created to encourage the person to take the purchasing action: the products are limited, the information is clear and direct and the text indicates an objective call to action, such as “buy now”.
When you put it this way, the differences between a sales page and a landing page don’t seem that big. And that’s right.
A sales page is a landing page (or destination page) focused precisely on selling.
Every sales page is an LP, but the reverse is not true. Let's better understand the difference between the terms below.
Difference between sales page, LP, online store and marketplace
There are other possibilities that, despite being similar in some aspects, are different and have segmented objectives within marketing, such as LP (landing page) , virtual store and marketplace .
Let's understand the differences between each option.
Marketplace : this is also a type of virtual store, but within a sales ecosystem, which houses several e-commerces and products, such as Mercado Livre, Amazon and Magazine Luiza.
Structure for sales page
As we said, a sales page has the clear objective of selling something. It needs to get straight to the point, present the product and indicate the purchase in an effective CTA ( call to action ).
To put it simply: think of this type of page as a showcase for what you want to sell in your online store.
With this in mind, the ideal structure of a sales page should contain:
H1 Title: This is the main title of the page, which describes what the channel is about;
Title H2 and H3: these are the titles of other sections, such as “testimonials”, “service” and other possibilities.
Description : is the informative text about what is being sold;
Images : these are photos, illustrations or other types of gra japan phone number data phics that demonstrate what is being sold, the benefits and suggestions for use;
Action button: indicates the action you want the customer to take, with redirection to the payment method;
Testimonials : what customers say about the product and the store;
Official service channels: these are links to social media, WhatsApp and other service options ;
Indication of the source store: this is the link that sends you to the original virtual store;
Security seals: at the bottom of the page, to indicate that it is a secure and trustworthy URL.
Now, let's understand how to use this structure.
How to Create a High-Converting Sales Page
If your goal is to create a high-converting page, you're in the right place.
Learn how to explore each part of the structure and use the strategy to its fullest advantage.
Share post on Linkedin
Share post on Facebook
Having an attractive sales page is an important part of any marketing campaign and, especially, of an effective advertising strategy for e-commerce.
After all, combined with other initiatives, this action generates more conversions for the virtual store and can help direct customers to certain products and categories.
Read on to find out how to create a high-converting sales page that will boost your e-commerce revenue.
What is a sales page?
Structure for sales page
How to Create a High-Converting Sales Page
Benefits of creating a sales page
Warning: cloning a sales page harms your store
Bonus: 5 tips for choosing a name for your sales page
Yampi helps you convert more on your sales page
What is a sales page?
In short, a sales page is a landing page built to sell a product or service.
This means that all elements are created to encourage the person to take the purchasing action: the products are limited, the information is clear and direct and the text indicates an objective call to action, such as “buy now”.
When you put it this way, the differences between a sales page and a landing page don’t seem that big. And that’s right.
A sales page is a landing page (or destination page) focused precisely on selling.
Every sales page is an LP, but the reverse is not true. Let's better understand the difference between the terms below.
Difference between sales page, LP, online store and marketplace
There are other possibilities that, despite being similar in some aspects, are different and have segmented objectives within marketing, such as LP (landing page) , virtual store and marketplace .
Let's understand the differences between each option.
Marketplace : this is also a type of virtual store, but within a sales ecosystem, which houses several e-commerces and products, such as Mercado Livre, Amazon and Magazine Luiza.
Structure for sales page
As we said, a sales page has the clear objective of selling something. It needs to get straight to the point, present the product and indicate the purchase in an effective CTA ( call to action ).
To put it simply: think of this type of page as a showcase for what you want to sell in your online store.
With this in mind, the ideal structure of a sales page should contain:
H1 Title: This is the main title of the page, which describes what the channel is about;
Title H2 and H3: these are the titles of other sections, such as “testimonials”, “service” and other possibilities.
Description : is the informative text about what is being sold;
Images : these are photos, illustrations or other types of gra japan phone number data phics that demonstrate what is being sold, the benefits and suggestions for use;
Action button: indicates the action you want the customer to take, with redirection to the payment method;
Testimonials : what customers say about the product and the store;
Official service channels: these are links to social media, WhatsApp and other service options ;
Indication of the source store: this is the link that sends you to the original virtual store;
Security seals: at the bottom of the page, to indicate that it is a secure and trustworthy URL.
Now, let's understand how to use this structure.
How to Create a High-Converting Sales Page
If your goal is to create a high-converting page, you're in the right place.
Learn how to explore each part of the structure and use the strategy to its fullest advantage.