2. Try Broken Link Building (Dead Link Building)
Posted: Tue Dec 24, 2024 6:40 am
2. Try Broken Link Building (Dead Link Building)
Broken link building is a clever technique for looking for links that no longer work. For instance, perhaps a blogger in your niche wrote a piece several years ago that linked to a resource on “small business ideas”. But that resource no longer exists online—and the link is broken.
If you have a post on “small business ideas,” then you can email the blogger, let them know argentina phone number library the broken link, and politely suggest your own resource as an alternative.
Broken Link Building Tips
Use a link building tool like Ahrefs Broken Link Checker or similar tools inside SEMRush to check for broken links on any website. See if you have a resource that could be linked to in place of any of the broken links. You’ll get to see other key website metrics at the same time.
Check out the broken (dead) link using the Wayback Machine. That way, you can see what the previous resource looked like and check that yours is up to the same standard (or, hopefully, even better).
3. Become a Help a B2B Writer & HARO Source
While HARO (which stands for Help a Reporter Out) is the OG in this arena, its quality has gone down a bit over time. It’s a massive mailing list where journalists, bloggers, and anyone else looking for a source can put out a request. Sources—that’s you!—write a response and, generally, get a link back to their website. However, it’s also flooded with low quality requests, IMO.
Help a B2B Writer, now run by the wonderful Jimmy Daly of Superpath, is the gold standard in raising your hand as a trusted source within your niche. They get the highest quality writers & publications frequenting their platform, looking for expert quotes, advice, inspiration, and everything in between.
To get involved, you must sign up for these mailing lists and select the checkboxes to say which subjects you have expertise in.
Help a B2B Writer & HARO Tips
You can quickly get a lot of emails from these platforms, so it’s a good idea to set up a separate folder in your email account to help you keep track of these.
Set aside time each day to skim through the Help a B2B Writer & HARO emails and compose replies. It pays to be fairly quick off the bat, as many journalists or bloggers will be on a tight deadline.
4. Reach Out Directly to Bloggers (Respectfully)
Broken link building is a clever technique for looking for links that no longer work. For instance, perhaps a blogger in your niche wrote a piece several years ago that linked to a resource on “small business ideas”. But that resource no longer exists online—and the link is broken.
If you have a post on “small business ideas,” then you can email the blogger, let them know argentina phone number library the broken link, and politely suggest your own resource as an alternative.
Broken Link Building Tips
Use a link building tool like Ahrefs Broken Link Checker or similar tools inside SEMRush to check for broken links on any website. See if you have a resource that could be linked to in place of any of the broken links. You’ll get to see other key website metrics at the same time.
Check out the broken (dead) link using the Wayback Machine. That way, you can see what the previous resource looked like and check that yours is up to the same standard (or, hopefully, even better).
3. Become a Help a B2B Writer & HARO Source
While HARO (which stands for Help a Reporter Out) is the OG in this arena, its quality has gone down a bit over time. It’s a massive mailing list where journalists, bloggers, and anyone else looking for a source can put out a request. Sources—that’s you!—write a response and, generally, get a link back to their website. However, it’s also flooded with low quality requests, IMO.
Help a B2B Writer, now run by the wonderful Jimmy Daly of Superpath, is the gold standard in raising your hand as a trusted source within your niche. They get the highest quality writers & publications frequenting their platform, looking for expert quotes, advice, inspiration, and everything in between.
To get involved, you must sign up for these mailing lists and select the checkboxes to say which subjects you have expertise in.
Help a B2B Writer & HARO Tips
You can quickly get a lot of emails from these platforms, so it’s a good idea to set up a separate folder in your email account to help you keep track of these.
Set aside time each day to skim through the Help a B2B Writer & HARO emails and compose replies. It pays to be fairly quick off the bat, as many journalists or bloggers will be on a tight deadline.
4. Reach Out Directly to Bloggers (Respectfully)