Pinterest for Business: Tips and Tricks for B2B Organizations
Posted: Sat Feb 22, 2025 6:25 am
A Pinterest account for business offers several great benefits: your business can showcase current content in a new way, reveal your brand personality, optimize SEO, and engage with current and potential customers.
It’s a highly visual social network, which is often the reason why B2B companies are hesitant to use it.
But this can become an opportunity for organizations that know how to use the media’s visual appeal and use it in different ways. Below, we’ve listed some opportunities for your B2B marketing strategy on Pinterest:
1) Promote blog posts
Your company probably already has content on its website – after all, we’ve talked many times here about the importance of having a corporate blog .
Surely all of these posts have images associated with benin mobile database them – if they don’t, they should. For these reasons, blog posts are easy to replicate in a B2B Pinterest marketing strategy.
Create a specific board to showcase your blog posts: make sure the image is clear, attractive and looks good like a regular pin.
If it isn't, go back to the blog and change the image to something that is. The bullet text should include any keywords used in creating the blog post and include a link to the post itself.
This is another showcase of your digital presence – and it can be crucial in establishing your company as an expert in the market.
2) Working with infographics is a good B2B marketing strategy on Pinterest
No other network has such a user-friendly interface for a good Infographic as Pinterest.
Not only do brands create cool infographics to share on Pinterest, they have entire boards dedicated to it.
And it’s pretty easy to create them, too. If you don’t have a pile of new statistics to work with, you can use any existing video or even take a whitepaper or blog article and turn it into an infographic.
It’s a highly visual social network, which is often the reason why B2B companies are hesitant to use it.
But this can become an opportunity for organizations that know how to use the media’s visual appeal and use it in different ways. Below, we’ve listed some opportunities for your B2B marketing strategy on Pinterest:
1) Promote blog posts
Your company probably already has content on its website – after all, we’ve talked many times here about the importance of having a corporate blog .
Surely all of these posts have images associated with benin mobile database them – if they don’t, they should. For these reasons, blog posts are easy to replicate in a B2B Pinterest marketing strategy.
Create a specific board to showcase your blog posts: make sure the image is clear, attractive and looks good like a regular pin.
If it isn't, go back to the blog and change the image to something that is. The bullet text should include any keywords used in creating the blog post and include a link to the post itself.
This is another showcase of your digital presence – and it can be crucial in establishing your company as an expert in the market.
2) Working with infographics is a good B2B marketing strategy on Pinterest
No other network has such a user-friendly interface for a good Infographic as Pinterest.
Not only do brands create cool infographics to share on Pinterest, they have entire boards dedicated to it.
And it’s pretty easy to create them, too. If you don’t have a pile of new statistics to work with, you can use any existing video or even take a whitepaper or blog article and turn it into an infographic.