This means knowing the difference between a top-of-funnel lead who is part of your demographic and a user who is ready to convert.
Each will be engaging with different content on different platforms. And your company, through your marketing team, needs to be able to reach both.
When it comes to successfully targeting different campaigns to different users, the rule is always the same: dive deep into personalization .
Because the more your company can target a unique offer from each of your campaigns to specific users, the more success you can achieve.
To achieve this result, it is necessary to adapt dedicated campaigns to:
Generate demand;
Convert users at the bottom of the funnel.
See the next topic for how to structure each campaign to optimize the B2B sales cycle in your company.
Basic structure of a campaign
Each campaign should be comprehensive and hong kong mobile database self-contained, including its own:
Psychological distribution of value and offer (find the sweet spot between value and convenience for each specific offer);
Keyword research to target each specific market slice (whether broad-level keywords for demand generation or long-tail keywords for lead generation);
Unique content that targets specific pain points or issues;
Dedicated landing pages (if necessary) with CTA focused on the specific market segment.
Your lead's positioning in the consumer journey will determine how aggressively your company will market its products and services.
So the initial stage should focus on building relationships, while the final stage should focus on closing and collecting contact information.
That’s why it’s crucial to know when to make the leap from demand generation to lead generation. To get a more granular view of your journey, integrating your marketing and sales data may be your best bet.