While the focus of this article is on the buyer persona and why it has the power to be so effective, it’s important to note that it should also talk about where your audience is in the buyer’s journey .
Similar to the marketing funnel, the buyer's journey represents what stage of the process your customer is in and how close they are to making a purchase, download, or investment.
There are three main stages: awareness, consideration, and decision. Therefore, it is essential to be able to identify the different buyer personas that fall into each stage of this process. This will help guide them through each stage, eventually leading them to the decision-making stage.
Ideally, you should create a version of each journey for each of your key buyers as they go through this process, taking into account:
What would make them move from awareness to consideration?
What hesitations might they have that would keep venezuela mobile database them in the consideration stage?
What barriers need to be overcome to make a decision?
The result of considering your buyer personas in the context of the buyer’s journey is highly targeted content. This way, your company will be producing content and solutions that address the combination of who your buyer is and where they are currently, which ultimately leads to conversions. Learn more about this in the next topic.
Benefits of applying buyer personas to your content marketing
Much of your sales strategy is based on the type of content you offer as bait to attract and then nurture your audience through their journey.
Therefore, there are numerous advantages to using buyer personas to guide your content creation – such as:
Improved targeting
Personas help you and your business fine-tune and focus your content at each stage , so it’s strategically positioned to reach the consumers who are most likely to be interested in it.
So remember, personas provide valuable insights that you can use to get your message across to the right audience at the right time. Plus, they also allow your business to run more efficiently.