Emails for Nonprofits that Work

[armdrejoan]

Difficulty level:
The communication plan of a non-profit organization must be able to gcash database reach those who are most sensitive to the cause and mission of the Association, involving them directly and actively. Among all the tools available today, one of the most direct and personal is email, which allows you to reach donors and supporters directly in their inbox.

Email Marketing is an exceptional communication tool: it is direct and cheaper than traditional mail (still widely used in the non-profit sector), it allows you to obtain rapid results and personalize messages and communication cycles.

A communication campaign must aim to have the recipient overcome at least three steps:

Open and read the message
Consider taking the action
Perform the action
In particular, the key to a successful email campaign is to create different types of content, which respond to different types of users, so as to meet them exactly where their attention lies.

Call to action, copy, content and list segmentation are all ingredients that make up the recipe for each email.

Content Types
Invitation to the event
Events, whether in person or online, are one of the best marketing techniques to raise awareness of an issue while engaging supporters. And email is actually a great channel to let the world know about those events.

Downloadable Content
Content Marketing is not a technique reserved only for companies, on the contrary this is one of the best ways to grow your database by generating engagement. The importance of giving in an association is not only expressed in concrete volunteer actions, but also in creating and spreading knowledge. So why not prepare free resources - such as guides or short videos - that help supporters grow and learn?