Diagnosis of the client's pain

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With qualified leads, the next step is to understand their main difficulties and challenges.

To do this, it is essential to demonstrate empathy and a real interest in helping.

According to a Salesforce survey , 68% of b2b email list expect brands to demonstrate empathy throughout the purchasing journey.

Analyzing the customer's pain strategically allows you to present the solution accurately, reinforcing authority and generating trust for conversion.

Signing of the contract
When the client is ready to move forward, formalizing the agreement must be agile and transparent.

It is important to clarify all terms, ensuring that both parties are aligned on expectations and responsibilities.