This is where custom triggers can make a big difference

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Personalization is a psychological principle that matters, and tailoring pop-ups to users’ interests and behavioral patterns will make them more relevant and engaging.

The problem is that if you use popups to collect leads, you don’t already have personal information about who we are, which makes personalization difficult.


For example, OptinMonster's referral tracking feature can easily determine the domain from which each visitor comes to your website. This allows you to display a custom popup if the user was a referrer to your site from another specific website.

Let's say you get a lot of traffic from Pinterest. You could create a targeted popup that offers a discount to people who sign up for your newsletter.

Referrer Detection Popup Example
You can also trigger a popup based on the specific page the visitor is viewing. The page can give you a poland telemarketing data clue as to what the visitor is interested in and then show a popup related to the topic discussed or product reviewed.

Another option is to personalize content based on the location of the visitor. 80% of marketers use location personalization and get great results.

Example of a Popup Personalized by Location
Once the user has signed up for your newsletter, you can offer even more personalization. In fact, many popup software options have access to the personal data collected, such as the visitor's name, gender, age, birthday, and more.

This means you can easily create more personal popups, such as mentioning the customer's name. Simply insert this information into the popup using smart tags .