How to set the budget on the platform?
Posted: Mon Apr 21, 2025 9:12 am
When you set up your campaign, you'll have the option to set a daily budget for it, as well as how long it will run. So, keep an eye on the total amount at the end.
Then, with the information that Facebook norway mobile database provides, it is interesting to calculate how much you invested per view, for example. A useful metric is CPM (cost per 1,000 impressions). This way, you will keep track of your spending.
How to test with Facebook Ads?
On Facebook Ads , you can do the famous A/B tests. They apply in this case because it is possible to test two different versions of the same ad in order to understand which one is more effective. In addition, you can do other tests to check if the segmentation and the value proposition of the offer are correct, among other things.
What metrics to track?
We have already mentioned CPM, which is a very important metric related to budgeting. Now, let's look at two more that are among the most important.
Number of impressions
Impressions refer to the number of times your ad is seen. It’s important not to confuse this metric with reach, which refers to how many people saw your ad. Note that it’s possible for a user to see your ad more than once, and that’s what the number of impressions shows.
With this metric, it is possible to make comparisons with the number of actions performed, for example, in order to understand if there is something that can be improved, and this is what the next topic refers to.
Click-through rate
The click-through rate, also called CTR, will show you the number of times your ad was clicked, divided by the number of views it had. This way, you will have a percentage of people who took an action after seeing your post, and you can use this information to improve your strategy.
Remember that it is essential to use resources strategically, which means that the objectives of the ad must be defined, since this is one of the things you need to fill in on the platform when you start creating a campaign on Facebook Ads . Without this, the results will not be as satisfactory, since the establishment of the metrics to be analyzed will be more vague.
Then, with the information that Facebook norway mobile database provides, it is interesting to calculate how much you invested per view, for example. A useful metric is CPM (cost per 1,000 impressions). This way, you will keep track of your spending.
How to test with Facebook Ads?
On Facebook Ads , you can do the famous A/B tests. They apply in this case because it is possible to test two different versions of the same ad in order to understand which one is more effective. In addition, you can do other tests to check if the segmentation and the value proposition of the offer are correct, among other things.
What metrics to track?
We have already mentioned CPM, which is a very important metric related to budgeting. Now, let's look at two more that are among the most important.
Number of impressions
Impressions refer to the number of times your ad is seen. It’s important not to confuse this metric with reach, which refers to how many people saw your ad. Note that it’s possible for a user to see your ad more than once, and that’s what the number of impressions shows.
With this metric, it is possible to make comparisons with the number of actions performed, for example, in order to understand if there is something that can be improved, and this is what the next topic refers to.
Click-through rate
The click-through rate, also called CTR, will show you the number of times your ad was clicked, divided by the number of views it had. This way, you will have a percentage of people who took an action after seeing your post, and you can use this information to improve your strategy.
Remember that it is essential to use resources strategically, which means that the objectives of the ad must be defined, since this is one of the things you need to fill in on the platform when you start creating a campaign on Facebook Ads . Without this, the results will not be as satisfactory, since the establishment of the metrics to be analyzed will be more vague.