It is also necessary to understand that planning
Posted: Tue Apr 22, 2025 6:38 am
company's success. After all, it is correct marketing that allows you to find customers and satisfy their needs in the most effective way.
Marketing, like any other function of an organization, must be planned. Planning will allow you to move not in an intuitive or reactive mode, but to actively adapt and extract advantages from any challenges and changes in the external environment.
is a cyclical process, which includes both short microcycles and long-term ones. A microcycle is, for example, planning tasks for one week in advance. A long-term cycle of a marketing plan is, for example, an annual bahrain cell phone number list cycle of implementation. We recommend taking into account the seasonality of indicators when building a marketing plan. And if there is a weekly seasonality in the purchase of your goods, then it will not be entirely convenient to use a 10-day cycle.
The following are the most important stages of building a marketing plan.
SITUATION ANALYSIS. Any planning process begins with situation analysis. This is a particularly important stage if you are trying to build a marketing plan for the first time. At the analysis stage, it is essential to:
Competitor analysis. Competitor research will help you better understand your weaknesses and position your products. We suggest conducting such research on a regular basis. At least once a year. Competitive intelligence, quantitative surveys and focus groups are well suited for this.
Consumer analysis and target audience definition. This is the key point in the entire marketing plan. In order for the plan to be more than just a well-structured list of dreams for the company's marketers, it is necessary to know your consumers "in person". At this stage, it is necessary to carry out segmentation, assess the strength of your brand, evaluate consumer behavior and much more. The better you understand your customers, the
Marketing, like any other function of an organization, must be planned. Planning will allow you to move not in an intuitive or reactive mode, but to actively adapt and extract advantages from any challenges and changes in the external environment.
is a cyclical process, which includes both short microcycles and long-term ones. A microcycle is, for example, planning tasks for one week in advance. A long-term cycle of a marketing plan is, for example, an annual bahrain cell phone number list cycle of implementation. We recommend taking into account the seasonality of indicators when building a marketing plan. And if there is a weekly seasonality in the purchase of your goods, then it will not be entirely convenient to use a 10-day cycle.
The following are the most important stages of building a marketing plan.
SITUATION ANALYSIS. Any planning process begins with situation analysis. This is a particularly important stage if you are trying to build a marketing plan for the first time. At the analysis stage, it is essential to:
Competitor analysis. Competitor research will help you better understand your weaknesses and position your products. We suggest conducting such research on a regular basis. At least once a year. Competitive intelligence, quantitative surveys and focus groups are well suited for this.
Consumer analysis and target audience definition. This is the key point in the entire marketing plan. In order for the plan to be more than just a well-structured list of dreams for the company's marketers, it is necessary to know your consumers "in person". At this stage, it is necessary to carry out segmentation, assess the strength of your brand, evaluate consumer behavior and much more. The better you understand your customers, the