Range and availability of products

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TEAM. This is a very important point of any planning. You should always consider the level of human capital of your marketing team. Do not set ambitious goals if you simply do not have people who can do it. With this approach, you will simply waste resources. Think about what specialists you need. What skills and experience they must have to achieve the set goals.

BUDGET . Just like human capital, it is necessary to consider the available amount of funds for the implementation of the marketing plan. Be realistic when planning finances.
Control and evaluation. Plan control points for the implementation of the marketing plan. Think through scenarios for reactions to different levels of control metrics. It is especially important to think through options when “everything does not go according to plan”. Having thought through such scenarios in advance, you can respond to force majeure and non-standard changes in the market.

Store check (sometimes also called shop check) is a type of retail bulgaria cell phone number list research necessary for monitoring simple and practical metrics of merchandising and the efficiency of a retail outlet. Due to its simplicity and speed, this is probably one of the most popular methods in retail research. BRIF Research Group also actively conducts store check research and has accumulated a lot of expertise in this area.

During a store check, the following basic metrics are typically measured:

BY PRODUCT

Calculating facings and shelf share of brands
Prices of goods
Product placement on shelves and display standards and rules
Availability of special trade and advertising equipment
Similar indicators for competing brands
CHARACTERISTICS OF POINTS OF SALES

The retail space of the store
External and internal design
Number of cash desks
Promotional activities of the store
Parking lot size
Number of buyers
Quantity and variety of commercial equipment
And much, much more