Another important characteristic

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First of all, an independent agency provides a very important characteristic of information – its objectivity. Even if internal analysts and researchers conduct their research ideally in terms of design and methodology, it will be very difficult for them to remain objective. In internal research, the field often suffers, the sample turns out to be biased or small. Our advice is to turn to professionals. At least for consultations.

of an independent agency is still a higher level of professionalism. For example, a qualitative research department in an agency that has been refining its methodology and accumulating expertise in its research for many years can conduct a focus group or conduct a series of surveys much faster and with much greater efficiency than the company's internal specialists.

When working with internal company databases, it is impossible cyprus cell phone number list to take into account all the factors that caused a particular change (for example, in sales volume). Sometimes, to conduct an analysis, it is necessary to take into account and know many factors and socio-demographic characteristics of the audience. It is possible to keep and know all this information only with controlled surveys or experiments. For exploratory analysis and search, complex insights, professional research is indispensable.

Marketing research agencies are often the only companies with the necessary technologies and capabilities to conduct analysis and research. A company that needs to analyze the usability of its website or application a couple of times a year does not need to purchase expensive eye trackers for this. It is much easier to contact a company that has such equipment and knows how to use it. Also, not many companies can boast of having special focus rooms for holding focus groups.

Internal analysts in a company are very important specialists, who are well versed in their field. But they are often immersed in standard routine tasks of preparing reports and working with standard tasks. A fresh look from the outside, a unification of efforts, information synergy are often needed. Research from the outside will help to look at the problem from the outside and find insights where no one expected them.