The whole point is that the patterns
Posted: Tue Apr 22, 2025 6:39 am
Neuromarketing is a new direction in marketing and marketing research. It uses brain research to study consumer behavior. In 2015, the global turnover of such research was $26 billion. Procter & Gamble, General Motors and other companies create their commercials based on neuromarketing research.
Neuromarketing is a combination of neuroscience, psychology, data science, and marketing. The discipline studies the brain and uses that knowledge to understand and drive consumer demand. But why bother when you can simply ask customers what they like during a simple quantitative survey?
of the human psyche are often not realized by us. If we most often analyze and control the answers to, for example, a questionnaire, then neurophysiological reactions, on the contrary, cannot be kept under control. Numerous studies indicate that consumer behavior is basically not rational and is based, first of all, on the subconscious reactions of a person.
Accordingly, the neuromarketing research data will be more 1000 cell phone number list accurate, and they provide an opportunity to understand the motivations of buyers much better. You will always be able to "read" the real reaction by the movement of the participant's facial muscles.
The world's most famous neuromarketing technology, called the Zaltman Metaphor Extraction Method, was developed by Harvard University professor Jerry Zaltman at the end of the last century. It is based on influencing a person's subconscious with the help of graphic images. The scientist found out that a correctly selected picture activates hidden metaphorical images that are born unconsciously and cause positive emotions that encourage a person to make a purchase. Today, Procter & Gamble, General Motors and other leading companies identify the images they need, and then use them to build the graphics of their commercials.
Neuroscanning technologies allow us to understand the complex brain processes of the client, to study the influence of different brands on his behavior. Scientists have found certain areas of the brain that are activated when a person sees what he wants: goods, services, etc.
Scanning technologies are actively used in research into decision-making processes. The decision to “buy” or “not to buy” is made with the participation of psychological concepts of “benefit” (acquisition) and “loss” (spending). Behavioural experiments have already proven that price tags with numbers “9”, “99” and similar are perceived better than exact values. In addition, bright price tags evoke more positive emotions in store visitors, and images of smiling people on advertising posters increase the attractiveness of the product.
Neuromarketing is a combination of neuroscience, psychology, data science, and marketing. The discipline studies the brain and uses that knowledge to understand and drive consumer demand. But why bother when you can simply ask customers what they like during a simple quantitative survey?
of the human psyche are often not realized by us. If we most often analyze and control the answers to, for example, a questionnaire, then neurophysiological reactions, on the contrary, cannot be kept under control. Numerous studies indicate that consumer behavior is basically not rational and is based, first of all, on the subconscious reactions of a person.
Accordingly, the neuromarketing research data will be more 1000 cell phone number list accurate, and they provide an opportunity to understand the motivations of buyers much better. You will always be able to "read" the real reaction by the movement of the participant's facial muscles.
The world's most famous neuromarketing technology, called the Zaltman Metaphor Extraction Method, was developed by Harvard University professor Jerry Zaltman at the end of the last century. It is based on influencing a person's subconscious with the help of graphic images. The scientist found out that a correctly selected picture activates hidden metaphorical images that are born unconsciously and cause positive emotions that encourage a person to make a purchase. Today, Procter & Gamble, General Motors and other leading companies identify the images they need, and then use them to build the graphics of their commercials.
Neuroscanning technologies allow us to understand the complex brain processes of the client, to study the influence of different brands on his behavior. Scientists have found certain areas of the brain that are activated when a person sees what he wants: goods, services, etc.
Scanning technologies are actively used in research into decision-making processes. The decision to “buy” or “not to buy” is made with the participation of psychological concepts of “benefit” (acquisition) and “loss” (spending). Behavioural experiments have already proven that price tags with numbers “9”, “99” and similar are perceived better than exact values. In addition, bright price tags evoke more positive emotions in store visitors, and images of smiling people on advertising posters increase the attractiveness of the product.