Gulliver Market Case: Reduced Load on ERP and Automated Service

[ashammi258]

Gulliver Market Case: Reduced Load on ERP and Automated Service
The Gulliver Group of Companies has been operating in the children's goods market for 25 years. In 2020, they launched the Gulliver Market online store, which united 4 brands: the toy company Gulliver Toys and the clothing brands Gulliver, Button Blue, GLVR.

In addition to the online store, the brands' products can be purchased at 400+ retail outlets. Technically, all this is united by an ERP based on 1C. But since both online and offline stores arelatvia phone numbers tied to the system, there was a risk of failure and downtime during major sales. The company was looking for a solution to relieve the load on the ERP and at the same time automate customer service.
“We were looking for a system to relieve the load on ERP and automate the service”
“Managers were waiting for RetailCRM because it was difficult for them to switch between systems”
Solved the problem of failed calls using a chain of triggers
Combined customer history in CRM
Integrated RetailCRM with Mindbox to make upsells in the moment
You can come up with a toy 80 times faster with AI than with a designer
What's the bottom line?
“We were looking for a system to relieve the load on ERP and automate the service”
It all started in 1997, when the toy company Gulliver Toys opened. A year later, the Gulliver children's clothing brand was launched, and 13 years later, the Button Blue brand appeared. In total, the company has 300+ children's clothing stores: its own retail and franchising.
Stages of development of Gulliver Group
Stages of development of Gulliver Group
The next stage was 2015, when they opened their own licensing agency WildBrain CPLG. The company was able to acquire licenses and sell goods with famous characters. For example, now there are licenses for "Brothers in Style" and "Vanya Dmitrienko".
Stages of development of Gulliver Group
In 2020, the group of companies launched and began actively developing the Gulliver Market online store. It combined products from three brands. In the fall of 2023, a fourth was added - clothing for men and women GLVR.