Segmenting your list based on email engagement helps you tailor communication based on how subscribers interact with your content. This strategy allows you to improve deliverability, increase open rates, and reduce unsubscribes.
Start by identifying key engagement metrics: opens, clicks, replies, and conversions. Categorize your audience into groups such as highly engaged, moderately engaged, and inactive.
For highly engaged users, continue sending frequent, value-rich xt user phone number list content. Reward their loyalty with exclusive offers or early access to new products.
Moderately engaged users may benefit from re-engagement campaigns or surveys to understand their interests better. Adjust your messaging to re-capture their attention.
For inactive users, consider sending a win-back series that offers incentives or asks if they’d like to update their preferences. If there’s no response, it may be time to remove them to protect your sender reputation.
By focusing on engagement-based segmentation, you ensure that your emails reach the right people with the right message at the right time.