Right? Not always. There are a few reasons why gated content doesn't always work out. Sometimes the content we create isn't valuable enough to catch the best leads. Other times, the best leads don't fill out your form. So what can you do to make the most out of gated content? First, make sure the content you gate is valuable to your users. It should address a very specific problem and provide a viable solution.
You can't throw a random blog post behind a gate and expect to get high-quality leads. Second, make sure leads are well qualified before you offer them gated content. At Leadfeeder, we don't put our gated content ukraine email list on our front page. Why? Because not everyone who hits our home page is ready to enter our sales funnel. By placing our gated content a few clicks away, users have time to read some of our free content and find out more about what we do.
The final challenge with gated content is that not everyone will fill out the form. Even though they fit your ideal customer profile, some visitors just aren't comfortable giving out their email address. The good news? You can still contact those leads that slip through the cracks with Leadfeeder. All you have to do is install our custom tracking code, and we'll track visitors that come to your site but don't fill out a form.