Learn how to track the quality of leads from organic traffic. #4 Identify companies that abandoned signups In today's world, capturing leads is more important than ever. But even the most well-designed forms can't be counted on to get all the information you need from your customers. In fact, 81 percent of people have abandoned an online form after beginning to fill it out. With Leadfeeder, you track companies even if they abandon your forms and get a better understanding of their buyer journey.
For example, maybe most of your customers read Blog A, visit your product page, then fill out your form. However, you notice companies who read Blog B and visit your product page are 50 percent more likely to abandon your form. In addition to being able to capture leads that abandon your form, you can see there's something wrong with Blog B that causes users to bounce—so you can fix it.
Learn how to track companies that abandoned forms. #5 See which companies are downloading your un-gated content Spoiler alert: You don't have to gate content to generate leads Every marketer would like to un-gate their content but they don't want to lose the information about who is downloading it. The solution exists. Leadfeeder allows you to both un-gate your content and still track the companies downloading it.
The average conversion rate across Google Ads is only 4.40 percent. Can you imagine how many potential leads you’re missing out on? With Leadfeeder, you can see companies clicking on your ads but not converting. This way, you tunisia email list can see which companies click on your Google Ads, giving you better insights into whether your campaigns are effective at reaching your target audience. Also, you can deep dive into your campaigns, and see which ads groups and keywords are attracting the best companies.
Using this data, you can optimize your campaigns to attract the right audience or stop campaigns that aren't attracting the right companies. Learn how to see which companies click on your Google ads. #3 Track the quality of leads brought in through organic traffic You invest a lot of time and resources into producing content—but tracking whether that content drives relevant traffic is a challenge. Google Analytics shows you how many people visit your site, but that doesn't tell you if your target audience finds your content useful.
With Leadfeeder, you can see exactly what companies read your content. You can even see how the companies came to your site, how long they spent on a specific blog or case study, and even what actions they take after reading the content. This data can help you see what topics your ideal customers are interested in and steer away from topics that are attracting traffic but not leads.