The success of TikTok demonstrates the huge rewards that can be gained from finding a diamond in the rough and taking a chance. 16. Cast a wider B2B lead generation “net” with guest posts There’s a reason why Inbound lead generation pros like Hubspot still use guest posting to increase B2B sales: It’s an underused (and misunderstood) strategy that works. According to a survey by Aira, 42 percent of digital marketers they polled use guest posting: Guest posting statistics Even though it has a controversial past, guest posting is still the number one link-building strategy that SEOs recommend.
To enhance your overall search engine optimization and present yourself as an authority to a fresh audience of new B2B leads, guest posting is far from “dead.” 17. Cater to new B2B buyers on mobile As mobile uganda business email database traffic continues to grow, optimizing for mobile is becoming an increasingly important part of an effective B2B lead generation strategy. According to DemandGenReport:: 91% of B2B buyer searches occur on a mobile device.
74% of B2B buyers research half or more of their purchases online before making a decision. They also found that B2B marketers already optimizing for mobile are experiencing “reduced purchasing time and higher customer loyalty.” Given that it takes seconds to check your site’s compatibility with mobile devices, there’s no excuse for not being mobile-friendly. 18. Optimize for long-tail keywords to get more sales-qualified leads A long-tail keyword is three or more words long and is very specific.