Awareness If you use a branded hashtag that is easy to engage with and has broad appeal, it can help boost your brand awareness. Since users will be sharing your hashtag on their own accounts, the hashtag will be shown in networks of people outside your own followers. This will help gain more exposure for your brand. Most people will need to be exposed to your brand multiple times before they become aware of it.
By using branded hashtags, you can improve your brand’s reach and start getting new buy kuwait telegram database potential customers to enter your digital marketing funnel. When You Should Use Branded Hashtags There are plenty of instances where using branded hashtags is a good strategy to implement. While you certainly don’t want to overwhelm people with a lot of branded hashtags at once, it’s a good idea to use different branded hashtags for different campaigns and goals.
Your branded hashtag goals will depend on what stage of the marketing funnel you’d like to focus on. Branded Hashtags for Running Contests and Challenges If you’re running a contest or creating a challenge to increase your brand awareness, you’ll want to create a branded hashtag related to it. By having users tag their submissions with a branded hashtag, you can organize all of the entries in one place.