For example, in the case of Rock Content, we can say that a post on Content Marketing is a pillar content. Then, other posts with more specific keywords link to that main content. Preferably, this link should be the first in the text. In Rock Content, posts on SEO, email marketing, and social media do this, with links to the post on Content Marketing.
Thus, these satellite posts strengthen the authority of the pillar content, which is bolivia telegram number list at the top of the site’s hierarchy. Google understands this and values the main content in the ranking. 7. Redirect broken links It is natural for links to no longer form part of a site. Content gets updated or deleted, or sites change their URL structure, generating broken links. When the user tries to access these links, they encounter a 404 error, informing them that the page cannot be found.
When this happens, it not only frustrates the user and costs you traffic, but you also lose the link juice the link would transmit to your page. How to fix this problem? To do so, you need to redirect broken links to the correct URLs. We’re talking about 301 redirects, which consist of a change to the page’s code to redirect users to the page they want to access.