The meaning of colors in advertising and marketing
Posted: Thu Dec 26, 2024 10:49 am
Colors attract, repel, contain meanings that we all know and some hidden ones, in short, colors communicate. The meaning of colors in advertising is of capital importance, based on the theory of the meaning of colors in psychology. These are some of the most used colors in marketing and what they represent.
Meaning of colors in advertising, chromatic attraction
Red is a very attractive colour for marketing, it means power, attraction and also makes the public's attention stay fixed. Some of the sectors that use the colour red the most are beverages and food.
When we talk about the meaning of colors in marketing, we cannot overlook the color blue . This color is appropriate for companies that try to transmit calm and confidence , however, in darker tones it represents elegance and freshness. For technological elements and the personal hygiene sector, it is the perfect color.
Green is another basic color when we talk about the meaning of colors in marketing. This color has traditionally been used to refer to natural and ecological values . Green is a very versatile color that also refers to good deeds and is pleasant.
Yellow has become fashionable in hong kong telegram mobile phone number list the world of marketing, the reason being that it attracts a lot of attention on its own, although it is true that it can sometimes be repulsive. Very appropriate for children's products, it transmits happiness and brightness.
Orange is considered a color that transmits values related to energy , which is why many products related to sports and vitamins use it as a resource.
Purple is a color associated with lofty values such as royalty, spirituality or mystery . A color that can be interpreted as both cold and warm, and can therefore be used for a multitude of marketing purposes.
Pink is a colour associated with femininity, soft and elegant at the same time. It is also used for products related to children, although it is increasingly being introduced into products aimed at men.
The colour brown , like green, represents nature, associated with earth or wood . Many food companies use it precisely because it is a less striking colour.
The color white symbolizes purity , normally in marketing it is used for minimalist campaigns where the protagonist is another color.
The color black also goes with everything in marketing, a color that can be associated with drama or other concepts such as elegance or nocturnality.
Meaning of colors in advertising, chromatic attraction
Red is a very attractive colour for marketing, it means power, attraction and also makes the public's attention stay fixed. Some of the sectors that use the colour red the most are beverages and food.
When we talk about the meaning of colors in marketing, we cannot overlook the color blue . This color is appropriate for companies that try to transmit calm and confidence , however, in darker tones it represents elegance and freshness. For technological elements and the personal hygiene sector, it is the perfect color.
Green is another basic color when we talk about the meaning of colors in marketing. This color has traditionally been used to refer to natural and ecological values . Green is a very versatile color that also refers to good deeds and is pleasant.
Yellow has become fashionable in hong kong telegram mobile phone number list the world of marketing, the reason being that it attracts a lot of attention on its own, although it is true that it can sometimes be repulsive. Very appropriate for children's products, it transmits happiness and brightness.
Orange is considered a color that transmits values related to energy , which is why many products related to sports and vitamins use it as a resource.
Purple is a color associated with lofty values such as royalty, spirituality or mystery . A color that can be interpreted as both cold and warm, and can therefore be used for a multitude of marketing purposes.
Pink is a colour associated with femininity, soft and elegant at the same time. It is also used for products related to children, although it is increasingly being introduced into products aimed at men.
The colour brown , like green, represents nature, associated with earth or wood . Many food companies use it precisely because it is a less striking colour.
The color white symbolizes purity , normally in marketing it is used for minimalist campaigns where the protagonist is another color.
The color black also goes with everything in marketing, a color that can be associated with drama or other concepts such as elegance or nocturnality.