Take financial services company BlackRock
Posted: Sat Dec 28, 2024 5:52 am
Take financial services company BlackRock, for example. To generate more leads and broaden brand awareness, they focused their attention on LinkedIn to connect with investors. After crafting investing personas to target based on interests, income levels, and education profiles, they shared LinkedIn posts on advanced “niche” topics (like non-traditional asset classes) that were highly relevant to the types of investors they wanted to attract. This personalized content campaign boosted BlackRock’s LinkedIn follower count by 222,000, added 1.
25x value to their deals, and allowed them to drive more engagement than bigger brands like Forbes and Harvard Business Review. For some startups, personalization is an early-stage marketing strategy that tips the scales of germany consumer email address trust and credibility to drive growth. This was the case for e-commerce companies like Luxy hair and Beardbrand. Both brands, who now clear six figures in revenue, relied on content tailored to their audience to make sales during the startup phase.
Here at Leadfeeder, personalization plays a critical role in our content marketing and lead generation strategy. Our product helps salespeople identify the companies that are visiting their site. So when we create content, we backtrack from the problems and challenges salespeople face to ensure our material is useful to them. 2. Use social listening for savvy lead generation. Did you know that 92 percent of companies reported investing in A.
25x value to their deals, and allowed them to drive more engagement than bigger brands like Forbes and Harvard Business Review. For some startups, personalization is an early-stage marketing strategy that tips the scales of germany consumer email address trust and credibility to drive growth. This was the case for e-commerce companies like Luxy hair and Beardbrand. Both brands, who now clear six figures in revenue, relied on content tailored to their audience to make sales during the startup phase.
Here at Leadfeeder, personalization plays a critical role in our content marketing and lead generation strategy. Our product helps salespeople identify the companies that are visiting their site. So when we create content, we backtrack from the problems and challenges salespeople face to ensure our material is useful to them. 2. Use social listening for savvy lead generation. Did you know that 92 percent of companies reported investing in A.