What is a Lead?
A lead is a potential customer. A lead is a person who has shown some interest. They have not bought from you yet. But they have done something on your website. They might have filled out a form. They might have downloaded a guide. A lead is different from a stranger. A stranger does not know you. A lead knows you. A lead is on the path to becoming a customer.
What is Google Analytics 4 (GA4)?
GA4 is a tool. It is a free tool from Google. It helps you understand your website visitors. It tells you what people do on your website. It tells you what pages they visit. It tells you how they found your website. GA4 helps you see the whole picture. It helps you see what is working. This information is very important for a business.
The GA4 Way of Thinking
GA4 is different from old tools. It is based on "events." An event is an action a person takes. A click is an event. A scroll is an event. A form fill is an event. GA4 tracks all these events. It sees your website as a list of actions. It helps you see every step a person takes. This is very important for tracking leads. A lead action is just another event.
Step 1: Set Up Your Lead Events
The first step is to tell GA4 what a lead is. You do this by setting up an event. For example, a person fills out your contact form. That is an event. You can call this event "form_submit." A person clicks a button to call you. That is an event. You can call it "phone_call_click." You must tell GA4 about these important events. This is how GA4 knows what to track.
Step 2: Mark Your Events as Conversions
Not all events are equal. Some are very important. An important event is called a "conversion." A conversion is what you want a person to do. You want them to fill out a form. You want them to call you. You must tell GA4 which events are conversions. You do this with a simple click. This tells GA4 to pay close attention to this event. This helps you track your leads very well.
Step 3: Track the User Journey
GA4 can show you a person's path. It can show you what they did before they became a lead. For example, a person visited your blog post. Then they visited your product page. Then they filled out a form. You can see this path. This helps you understand what content works. It helps you understand what content helps you get leads. You can use this information to create more good content.