Oh, web content … Those things that are often forgotten when planning our site .
Have you ever wondered why some websites have a lot of visitors and others are completely unvisited?
Or rephrasing the question in another way…
What is the element that really makes a website have frequent and recurring visits?
You might answer me things like “being first on Google” or “because there are businesses or companies that have a lot of money to invest in advertising.”
I'm not going to deny that both can influence or help quite a bit.
But what really matters is something else.
The real difference lies in the content you offer to your readers.
On the Internet we all seek to solve our doubts or problems.
Therefore, the most important thing for your business website denmark telegram phone numbers all else is to offer useful and quality information to the user who visits it.
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Web content: its importance explained with an everyday example
This is not just me saying it, it is the experts in digital marketing and content marketing saying it.
1# Raimon Samsó: benefits of having a blog in which to publish new web content
2# Lucas García: Let's talk about content marketing
3# Maïder Tomasena: how to use copywriting on your blog or website to seduce with your words
4# Fernando Macía: What should be the content that helps position your website or blog?
Does your business or blog follow these guidelines regarding web content?
Do you use any other successful content techniques that these experts haven't mentioned?
Web content: its importance explained with an everyday example
I'm going to explain this to you with a very simple example that has happened to me several times and I'm almost sure it has happened to you too.
Imagine you're searching for something on Google. Anything.
The search engine offers you a series of results.
Click on the first result that your search has given you. If it is the first one on Google for the words you searched for, it must be good.
You read the first few lines of the site that search result has directed you to.
Surprise!
The website or article in question does not solve what you wanted or does not help you in any way. In fact, it is rubbish or does not even talk about what you are looking for.
What do you do immediately afterwards?
You close the site, probably never to visit it again.
Then you continue searching on the second page of results and find the solution to your problem on another website.
This content is definitely worth it!
You're happy. Not only has this website solved your problem or doubt, but you think it could be useful for other people. So you share it on your social networks.
And, by the way, if the website is about a topic that you like and you see that it offers new content on a recurring basis… I start following that site on social media in case they can help me again in the future.
Wow! They also offer you a free ebook on a topic that is very interesting to you. All you have to do is give your name and email address and they will send it directly to your email along with all the news from the site every day or every week.
This content may also interest you. Leave your email address immediately so that it can be sent to you.
You will surely return to that website.
Not only that. It is likely that over time you will end up purchasing one of their services or products, since they are showing through their web content that they really want to help you, not just sell you the bike.