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Posted: Sat Dec 28, 2024 9:48 am
Small businesses and SMBs are facing marketing hurdles despite an improving economic outlook and increased consumer spending, according to Constant Contact’s latest report, “Small Business Now: The Current State of SMB Marketing.” However, despite a notable increase in retail sales, small businesses are struggling to effectively market their products and services.
The report highlights a worrying trend: many small business owners feel overwhelmed by marketing-related tasks, with 73% of them unsure whether their current strategy is contributing to their business goals. This uncertainty stems from a lack of clarity on the most effective methods for communicating with customers and a shortage of time to execute campaigns. These challenges create a “procrastination cycle” that limits small businesses’ potential.
The report identifies several factors behind the anxiety surrounding small business marketing strategies. Chief among them is economic concern, as 81% of these businesses fear that drastic changes in today’s economy dominican republic telegram phone numbers negatively impact their business. Additionally, small business owners point to lack of time as a significant obstacle to planning their marketing strategies, often pushed aside due to other business responsibilities. When they do find time, marketing is perceived as too time-consuming a task, perpetuating procrastination.
Although 34% of company executives acknowledge that improving their marketing strategy can offer new and better opportunities, 56% spend an hour or less a day on related activities.
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The most time-consuming tasks include content creation, planning marketing strategies, and determining campaign performance. Among the most overlooked marketing responsibilities are social media publishing and strategic planning as changes in platform penetration and engagement now seem like a virtual chore.
The owners and staff of these small businesses spend most of their time interacting with customers online and in person, fulfilling orders and managing operations.
This is the task that 60% of small business owners identify as their top marketing challenge. Adding to this, one of the main barriers for small business owners is a lack of marketing knowledge. Although they are experts in their fields, many small business owners and entrepreneurs lack an understanding of what constitutes an effective marketing campaign. Furthermore, difficulty determining which strategies work and a shortage of resources, whether in terms of time, budget or skills, emerge as equally significant challenges.
The report highlights a worrying trend: many small business owners feel overwhelmed by marketing-related tasks, with 73% of them unsure whether their current strategy is contributing to their business goals. This uncertainty stems from a lack of clarity on the most effective methods for communicating with customers and a shortage of time to execute campaigns. These challenges create a “procrastination cycle” that limits small businesses’ potential.
The report identifies several factors behind the anxiety surrounding small business marketing strategies. Chief among them is economic concern, as 81% of these businesses fear that drastic changes in today’s economy dominican republic telegram phone numbers negatively impact their business. Additionally, small business owners point to lack of time as a significant obstacle to planning their marketing strategies, often pushed aside due to other business responsibilities. When they do find time, marketing is perceived as too time-consuming a task, perpetuating procrastination.
Although 34% of company executives acknowledge that improving their marketing strategy can offer new and better opportunities, 56% spend an hour or less a day on related activities.
adxs
PuroMarketing Podcasts
Listen to all our podcasts.
puromarketing.com
The most time-consuming tasks include content creation, planning marketing strategies, and determining campaign performance. Among the most overlooked marketing responsibilities are social media publishing and strategic planning as changes in platform penetration and engagement now seem like a virtual chore.
The owners and staff of these small businesses spend most of their time interacting with customers online and in person, fulfilling orders and managing operations.
This is the task that 60% of small business owners identify as their top marketing challenge. Adding to this, one of the main barriers for small business owners is a lack of marketing knowledge. Although they are experts in their fields, many small business owners and entrepreneurs lack an understanding of what constitutes an effective marketing campaign. Furthermore, difficulty determining which strategies work and a shortage of resources, whether in terms of time, budget or skills, emerge as equally significant challenges.