It is also paying millions of dollars for access to content that is lacking in expertise, experience, authoritativeness and trustworthiness.” It makes a lot of sense, right? However, many Gen Z Reddit users don’t quite agree — especially when it comes to product information. A recent survey conducted by Reddit in collaboration with GWI and AmbassCo sheds light on this transformation.
Involving over 3,140 internet users from the UK, U.S., and Germany, Reddit has small business email list emerged as a remarkably trusted resource for product research. Garnering trust from 78% of respondents, Reddit ranks as the fourth most trusted platform among Gen Z, trailing just behind friends and family at 88%, review websites at 86%, and store employees at 83%. Impressively, in this group, Reddit’s credibility surpasses even Google and all other social platforms, highlighting its unique position as a go-to source for genuine, user-generated insights.
Among Gen Z, Reddit becomes the third most trusted source Source: From Search to Research This level of trust underscores Reddit’s significant influence on consumer decision-making processes, making it a crucial platform for businesses to consider in their digital marketing and engagement strategies. And Now: How Reddit is Changing the Landscape of Online Search and Brand Discovery (at least to Gen Z) The platform’s ascent in search results reflects a broader shift in how search engines value and prioritize genuine, user-generated content.