Phone company to an innovative B2B technology brand. In the new logo, geometric and abstract features prevail, replacing the classical typography. Lippincott, collaborating with Nokia for over 15 years, simplified the letters of the logo to read “Nokia” only when they are together, and some letter shapes were repurposed as distinct graphics. Another change was in the brand’s purpose: “At Nokia, we create technology that helps the world act together,” reflecting the creation of technology that promotes global action.
Johnson & Johnson Solving the Toughest Health Challenges When Johnson & Johnson announced its chemical manufacturers email lists rebrand, it was also to signal a shift in positioning. The new visual identity marked a significant change, replacing the traditional cursive font of the logo with a more modern approach. This change aimed to mirror a broader transformation within the company, now focusing on health innovations and the most complex challenges in the field.
The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine. Additionally, the widely recognized consumer product line, including brands like Band-Aid and Listerine, became known as Kenvue. However, the repositioning strategy opted for a gradual transition, temporarily retaining the Johnson & Johnson name on products until a complete stock replacement occurs. The design change, from the logo used since 1987, was led by Wolff Olins, prioritizing the construction of an online identity that aligns more effectively with the demands of the Digital Era.