How to successfully benchmark your competitor sites – Complete guide
Posted: Thu Jan 02, 2025 10:34 am
Benchmarking allows you to position your website in relation to competing sites, to identify your/their comparative advantages and to detect areas to work on to improve the performance of your business. You have everything to gain by analyzing the sites competing with yours.
Want to compare your site's performance to your competitors' websites?
Do you want to know why and how your site or those of your competitors are ranking at the top of Google?
Do you want to identify the strategic axes and the most effective techniques to boost your activity on the web?
Read this complete guide! You won't regret it.
Benchmarking your competitors' websites can help you make giant malaysia whatsapp data strides in growing your business and gaining market share quickly. As long as you know how to go about it. That's what this comprehensive guide is all about.
Summary
The different types of website benchmarks
As mentioned in the introduction, the benchmark is a work which allows:
Know where your website ranks in relation to other sites – especially your competitors’ sites.
To compare the performance of your website against your competitors' sites.
To identify your areas of weakness compared to your competitors with a view to continuous improvement.
You can benchmark all measurable elements related to your e-commerce activity and your lead generation process. Several elements can be benchmarked. You can benchmark:
Site performance: traffic, bounce rate, backlinks, etc.
Marketing performance.
Financial performance (related to revenue).
SEO performance.
The ergonomics of the sites (their “usability”).
Most web businesses have an interest in carrying out a benchmark covering all of these study areas, but the scope of the benchmark you wish to carry out depends on your activity and your needs.
We will now analyze the main elements to benchmark. We will then see how to go about it in practice.
benchmark metrics
Benchmarking competitor sites: the main elements to analyze in e-commerce and in lead generation businesses
Are you running an e-commerce business or a B2B Lead Generation business? Here are the main elements to benchmark to position yourself in relation to your competitors:
Website loading time . This is an essential element. Many studies have shown that a visitor begins to get annoyed when the page loading time exceeds two or three seconds. After 3 seconds, 40% of visitors decide to leave the site altogether. Improving the loading speed of your site's pages is an essential way to differentiate yourself from your competitors. On this subject, discover 9 techniques to improve the loading speed of your site .
The bounce rate . This indicator measures the proportion of visitors who visit more than one page of your website. If 80% of visitors who arrive on your website leave your site after consulting this page (without visiting other pages of your site), your bounce rate is 80%. The bounce rate allows you to evaluate the relevance and interest generated by your web pages. In e-commerce in particular, the bounce rate allows you to measure the adequacy between the expectations and needs of your visitors on the one hand and your offer, the quality of your content, etc. on the other. It is an important indicator for evaluating the qualitative performance of your website.
The bounce rate from your email marketing campaigns , which measures the traffic generated from your email campaigns. In other words: the proportion of recipients of your campaigns who click on the link in the email to access the landing page. The more targeted your email campaign and the quality of your email list, the lower the bounce rate will be.
Want to compare your site's performance to your competitors' websites?
Do you want to know why and how your site or those of your competitors are ranking at the top of Google?
Do you want to identify the strategic axes and the most effective techniques to boost your activity on the web?
Read this complete guide! You won't regret it.
Benchmarking your competitors' websites can help you make giant malaysia whatsapp data strides in growing your business and gaining market share quickly. As long as you know how to go about it. That's what this comprehensive guide is all about.
Summary
The different types of website benchmarks
As mentioned in the introduction, the benchmark is a work which allows:
Know where your website ranks in relation to other sites – especially your competitors’ sites.
To compare the performance of your website against your competitors' sites.
To identify your areas of weakness compared to your competitors with a view to continuous improvement.
You can benchmark all measurable elements related to your e-commerce activity and your lead generation process. Several elements can be benchmarked. You can benchmark:
Site performance: traffic, bounce rate, backlinks, etc.
Marketing performance.
Financial performance (related to revenue).
SEO performance.
The ergonomics of the sites (their “usability”).
Most web businesses have an interest in carrying out a benchmark covering all of these study areas, but the scope of the benchmark you wish to carry out depends on your activity and your needs.
We will now analyze the main elements to benchmark. We will then see how to go about it in practice.
benchmark metrics
Benchmarking competitor sites: the main elements to analyze in e-commerce and in lead generation businesses
Are you running an e-commerce business or a B2B Lead Generation business? Here are the main elements to benchmark to position yourself in relation to your competitors:
Website loading time . This is an essential element. Many studies have shown that a visitor begins to get annoyed when the page loading time exceeds two or three seconds. After 3 seconds, 40% of visitors decide to leave the site altogether. Improving the loading speed of your site's pages is an essential way to differentiate yourself from your competitors. On this subject, discover 9 techniques to improve the loading speed of your site .
The bounce rate . This indicator measures the proportion of visitors who visit more than one page of your website. If 80% of visitors who arrive on your website leave your site after consulting this page (without visiting other pages of your site), your bounce rate is 80%. The bounce rate allows you to evaluate the relevance and interest generated by your web pages. In e-commerce in particular, the bounce rate allows you to measure the adequacy between the expectations and needs of your visitors on the one hand and your offer, the quality of your content, etc. on the other. It is an important indicator for evaluating the qualitative performance of your website.
The bounce rate from your email marketing campaigns , which measures the traffic generated from your email campaigns. In other words: the proportion of recipients of your campaigns who click on the link in the email to access the landing page. The more targeted your email campaign and the quality of your email list, the lower the bounce rate will be.