Time : How much time can you dedicate each week to a social network? Plan on about an hour per day per social network, and even more during the growth stages.
Resources : Many social media platforms (Snapchat, Instagram, Pinterest) are visual in nature. Even Twitter and Facebook require some design to really grab users’ attention. Do you have those resources? What about a dedicated content team?
Audience : What does your target demographic look like? If you know, do you know what social media platforms they hang out on?
To go further, find the infographic proposed by The SocialMediaToday .
Step #3: Optimize your profiles and pages
Your social media profile and pages are an extension of your website. Although you are on someone else’s site, it is all yours. You are responsible for it. Here is an on-page optimization checklist:
Optimize your headers and profile images
Provide complete information about the company
Customize your Facebook page URL
Add a CTA to your Facebook page
Optimize for SEO
Pin your best content or limited-time promotions to the top
To go further, find the size of images on social networks The SocialMediaToday .
Step #4: Increase your fan base
Have you ever wondered why that beggar on the street always has a few coins in his hat? People are more likely to like something that has already been liked.
This is why customer testimonials, good reviews, and recommendations south africa whatsapp data work. I don’t trust you unless someone else has trusted you before me. Social promotions are always the best way to do this. You can spend a few months creating content, but (from experience) it’s nearly impossible to build a social media presence from scratch. A foundation is key to your social media marketing plan.
Facebook Sweepstakes
Facebook promotions are great for beginners. They are the simplest type of promotion and are great for quick and easy lead generation.
Instagram Hashtag Contests
A hashtag contest on Instagram asks users to post a photo to the platform and tag it with a contest-specific hashtag. All images tagged with that hashtag are automatically captured by your contest app and displayed on a page on your website or Facebook page (as well as on Instagram, of course). Once the images are in the gallery, they can be voted on and photographers can spread the word about the contest (taking the hard work out of promoting it for you). The winner is the one with the most votes on their photo.