Expand your keyword choices Once you’ve covered each keyword that was obvious or easy to identify, it’s time to fill out your lists more thoroughly by identifying even more viable keywords. One simple, straightforward way to get further ideas is to type one of your chosen keywords into Google and scroll down to the bottom of the SERP.
You’ll see a section dedicated to related searches. For example, let’s revisit the “how to blog” keyword clinics email list possibility from the above step. Google’s suggestions may include “how to blog and make money,” “WordPress blog,” “blog writing format,” and “how to start a blog for free.” These and others may be good possibilities to consider in and of themselves, depending on your own SEO goals. But don’t be afraid to let them inspire additional ideas based on what you already know about your unique customer base and audience.
You can even type each suggestion into Google and take a look at related searches for those options. Take advantage of keyword research tools These days, there’s a wealth of effective keyword research tools that can help digital marketers and content creators expand their collections of target keywords while coming up with new ideas based on things that are already working. Actual Google tools, like the ubiquitous Google Keyword Planner, are definitely must-haves.