How to Create a Professional Video on a Small Budget?
Posted: Sat Jan 04, 2025 3:40 am
For a few years now, video has been on everyone's lips, so much so that starting a communication campaign without integrating video would be heresy for many marketing professionals. However, video has a price... and it is often quite high! Not all companies are able to spend €1,500, or even more, for a small institutional video spot of around thirty seconds. Fortunately, there are other solutions for making your videos a success if your budget is limited, particularly with free video banks . From simple editing software to motion design solutions, there are many possibilities for creating professional videos that are cheaper than in an agency, if you are ready to get involved.
Summary
How much does it cost to have your video made by an agency?
The average cost for producing a corporate video is around €1,000 to €1,500. Of course, there are different types of videos, more or less long, or more or less difficult to produce. Here is, to start, a quick idea of the budget to plan for if you want to go through an agency, depending on the type of video to be produced:
Video type Interview Product presentation Institutional film Live report Motion design
Minimum budget 200 € 400 € 600 € 900€ 1500 €
Cost variability Weak Rather weak Rather high High High
Recommended budget 400 € 500 – 600 € 1000 – 1200 € Depends on the event Depends on the degree of enrichment of the video
Difficulty to do yourself + ++ ++ +++ +++
Whatever your video production goal, going through a professional therefore requires a certain budget. If you do not have such a budget at your disposal, you will have to do as much as possible yourself. This is why we will detail below the different steps to follow to succeed in your video with a limited budget.
Pre-production: how to properly prepare your video?
Why make a video?
The question may seem trivial, but not asking it would be a mistake. At each stage of creation, you must keep in mind the reason that led you to make a video. Why? Simply to avoid going in several directions, letting germany whatsapp list yourself be carried away by your creative spirit. Making a video is fun, but it is above all a tool that must maintain a specific goal and stick to it throughout the creation process.
Prepare a storyboard
Once the objective(s) of your video have been clearly identified, don't dive head first with a camera in hand! Take the time to prepare a clear storyboard for yourself and, possibly, the teams that will help you produce your video. The storyboard should define the main stages of your scenario. Ideally, a storyboard is divided into shots or sequences. Each sequence is described by a short text that explains the purpose of the latter, sometimes embellished with a small drawing supposed to represent - summarily - the setting in which the filming of this sequence will take place.
Summary
How much does it cost to have your video made by an agency?
The average cost for producing a corporate video is around €1,000 to €1,500. Of course, there are different types of videos, more or less long, or more or less difficult to produce. Here is, to start, a quick idea of the budget to plan for if you want to go through an agency, depending on the type of video to be produced:
Video type Interview Product presentation Institutional film Live report Motion design
Minimum budget 200 € 400 € 600 € 900€ 1500 €
Cost variability Weak Rather weak Rather high High High
Recommended budget 400 € 500 – 600 € 1000 – 1200 € Depends on the event Depends on the degree of enrichment of the video
Difficulty to do yourself + ++ ++ +++ +++
Whatever your video production goal, going through a professional therefore requires a certain budget. If you do not have such a budget at your disposal, you will have to do as much as possible yourself. This is why we will detail below the different steps to follow to succeed in your video with a limited budget.
Pre-production: how to properly prepare your video?
Why make a video?
The question may seem trivial, but not asking it would be a mistake. At each stage of creation, you must keep in mind the reason that led you to make a video. Why? Simply to avoid going in several directions, letting germany whatsapp list yourself be carried away by your creative spirit. Making a video is fun, but it is above all a tool that must maintain a specific goal and stick to it throughout the creation process.
Prepare a storyboard
Once the objective(s) of your video have been clearly identified, don't dive head first with a camera in hand! Take the time to prepare a clear storyboard for yourself and, possibly, the teams that will help you produce your video. The storyboard should define the main stages of your scenario. Ideally, a storyboard is divided into shots or sequences. Each sequence is described by a short text that explains the purpose of the latter, sometimes embellished with a small drawing supposed to represent - summarily - the setting in which the filming of this sequence will take place.