How to boost sales through content marketing? This is the question email data that many business leaders ask themselves. Many of them apply commercial strategies such as the 7C method which aims to make more sales. But is this method applicable to a content marketing and inbound marketing strategy? The answer is yes and it has already been theorized by some communication agencies both on the content and marketing side.
However, these do not correspond to an approach that allows you to sell more and more. The 7C method can be used in different areas ranging from sales to communication and marketing, but each of them has its own specificities.
As described in the introduction, the 7C method applies to different areas around sales. Some communication agencies have previously conceptualized this methodology around:
Target : to adopt a discourse close to that of your buyer personas
Creativity : to differentiate yourself from the competition and be an opinion leader
Convergence which allows you to highlight your expertise, your know-how or your knowledge in a professional environment
Consistency in writing and statements made
Concrete to show with simple examples the added value of your content
Coordination with other areas of your company
Capitalization to see if the actions can bring business or an improvement in your image.
With nearly 35 years of experience in inbound marketing and sales, we can say that content marketing applied to industry must have its own 7Cs. Content marketing has specificities linked to each sector of activity while keeping two objectives in mind:
The development of digital tools and reputation (e-reputation)
Generating qualified leads.