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Let’s examine each of these advantages of general CRMs.

Posted: Sat Jan 04, 2025 4:05 am
What are general-purpose CRMs?
General-purpose CRMs are built for a general audience: businesses of various sizes and industries. They can be customized to work for all types of business models and have a wide range of features that customers would appreciate.

Advantages of general-purpose CRMs
a lady with glasses looking at a laptop with text overlay of the advantages of general-purpose CRMs
What could a general-purpose CRM offer your SaaS business that an industry-specific one can’t? When you choose to use a general-purpose CRM over a SaaS-specific one, you can enjoy benefits such as:

More integration options
Customization and scalability
Affordability

More integration options
Since general-purpose CRMs must cater to a wide rang finland phone numbers e of industries, they are more likely to offer a wider range of integration options than a SaaS-specific CRM would. An industry-specific CRM may only allow a limited number of integrations.

A general-purpose CRM might be a better choice for companies that already have an established and favored tech stack.

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