Define Your Pipeline Stages

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Improved organization and productivity: No more twiddling your thumbs and wondering what to do next. When you have an optimized sales pipeline to reference, your team always knows what needs to be done to close the sale and move your business forward.
Saves time and resources: When you know which tasks you can automate (usually administrative and tedious tasks), you have the opportunity to automate or outsource them. This means your talented salespeople can focus on what they do best: making sales.
Scalability: Your sales pipeline will grow, evolve, and split as your business grows. A well-managed sales pipeline can adapt to your changing needs as you transform your small business into an enterprise organization.
Best Practices for Managing Your Sales Pipeline as an SME
a lady writing with overlay text best practices for managing your sales pipeline as an SME
Now that we understand the importance and benefits of SME sales pipeline management, here are some best practices you can start implementing today.

First, if you want to optimize your sales pipeline, you georgia phone numbers need to understand what it looks like. Your team may already be following an intuitive sales process with varying results. Look at the steps your sales team takes to close the deal and map them out.

A typical SMB sales pipeline consists of the following stages:

Prospecting
Initial Contact
Discovery Meetings or Calls
The Sales Pitch
Negotiation
Closing, Then Follow-Up
Your process may differ slightly depending on your business model and the product or service you offer. When you clearly define the stages of your sales pipeline, you have an objective, step-by-step sales process that your team can follow and that is standardized to make it easier to observe customer behavior and salesperson performance.

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What tasks should your salespeople complete at each stage of the sales process?
If you’re not sure, our list of 101 Task Ideas for Any Sales Process will help you get started.