But the fact remains that after a decade of exponential growth, data-driven marketing is here to stay, and it can definitely help your company. So, let’s take a closer look at exactly what data-driven marketing is and examine how it can transform your marketing strategy. In this guide, we will cover the following in depth: What Is Data-Driven Marketing? Benefits of Data-Driven Marketing How to Implement a Data-Driven Strategy The Challenges to Achieving Success in Data-Driven Marketing How Brands Are Using Data-Driven Marketing What Are the Main Data-Driven Marketing Tools? What Is Data-Driven Marketing? Put simply, data-driven marketing takes data gathered through customer interactions or acquired from a third party and then uses that information to better understand who a customer is.
This means learning about their preferences, motivations, and behaviors. This data is then used to guide oil and gas email list media-buying decisions as well as creative messaging. Data-driven marketing can also point to overall trends. Data-driven marketing’s main purpose is to create greater marketing efficiency and to enhance the overall customer experience and, of course, achieve a better ROI on marketing channels. The history of data-driven marketing actually pre-dates the internet.
with modern day data-driven marketing beginning with customer relationship management software (CRM). CRMs were what allowed brands to reach out directly to consumers with direct mailings. They made it possible for companies to target their messaging to specific segments of the population. This early form of data-driven marketing soon entered the world of Digital Marketing when Salesforce ingeniously placed a CRM in the cloud.