To achieve it, prepare a personalized, action-packed, and visually-appealing newsletter template. What to include? Try one or combinations of these content types: Guides Blog posts News Product reviews Recommendations Insider tips Announcements Interactive elements Infographics Avoid vague spaghetti-language and being promotional bearing in mind that this email should focus on educating your subscribers, sharing ideas, and reminding them about your brand. mailtrap's email Source: Mailtrap Info emails In fact, any marketing email shares some sort of information for a recipient.
Let’s view a scenario. You think of new features to present, which can exponentially boost your night clubs and bars email list product growth. For loyal customers, your product’s hot feature may be well known since they might try it already. But for newly arrived users, the update doesn’t exist since they weren’t informed. The information email solves this challenge by bringing announcements about updates and new features. Essentially, information emails are newsletters that focus on product updates.
This allows you to send every feature without being spammy. This especially works for users who are eagerly following your product’s development but don’t use it regularly. Briefly describe new features highlights as well as encourage a reader to click the button or link, check and try the update. Also, give the opportunity to reply and ask questions.