So, you should meet the user’s needs, not the bots’. This issue should guide your Content Marketing planning for SEO from keyword research and setting guidelines for content production. How to unveil the search intent behind a keyword? Keyword research is one fundamental SEO planning tool. This strategy step consists of identifying search terms with the potential to attract visitors and conversions to your site. With these terms in hand, you can define the guidelines for producing content and use them throughout the pages.
, this tool remains relevant. But, now, it must go beyond a simple search for transportation email list propitious terms. For each keyword opportunity with the potential to generate results for your business, you must understand the intention behind it. First, you can use your human ability to put yourself in a person’s shoes and try to understand what they would like to know.
After all, you are not a Google bot that needs a complex algorithm for this. Just use empathy! But you can also understand the intentions by asking Google itself. Type in the search engine the keyword you are working on and observe the results. Google will show what it considers to be the best answers at the top of the page — that is, the ones that best serve the search intent.